Harley-Davidson’s Start Something campaign featuring supermodel Marissa Miller, which is designed to encourage men to stop dreaming and start riding this summer, kicks into gear this week around the Maxim Hot 100 magazine issue, including an in-book ad, as well as exposure at the Maxim Hot 100 party in Los Angeles, on the Maxim Web site, social communities and their television program.
To help get men in gear, Harley-Davidson is also providing a few perks. Men can register for the chance to win one of hundreds of free Rider’s Edge New Rider Training Courses, as well as an exclusive package featuring the chance for one lucky winner and four friends to:
• Participate in the Rider’s Edge New Rider Training Course together
• Select the Harley-Davidson motorcycles of their choice
• Go on the road trip of a lifetime
• Meet supermodel Marisa Miller
The Start Something campaign extends the relationship Harley-Davidson has enjoyed with Marisa Miller, who first linked up with the Motor Company in 2008 to help launch the Harley-Davidson VRSCF V-Rod Muscle motorcycle. Miller’s role in the Start Something campaign is to encourage…and challenge men to live out their dreams.
In addition to the new Start Something spread featuring Miller and her favorite ride in the Maxim Hot 100 issue, men can also visit h-d.com/start to download exclusive photos of Miller and her motorcycle, as well as view behind-the-scenes video from the ad shoot.