New Venue for Rock n Rev Festival in Sturgis

Following a split over the weekend with Glencoe CampResort, the Rock ‘N Rev Festival has found a new home at Monkey Rock USA and will bring Guns N’ Roses and Daughtry with it, said Monkey Rock chief operating officer Chris Edwards.

“There are not a lot of places capable of hosting an event and lineup like this,” Edwards said. “We offered the option to solve a problem and they sent their operations people to survey the area — all of it happened within 48 hours.”

The new location for the weeklong festival was determined after negotiations fell through between concert promoters DC3 Global and Glencoe CampResort late last week, said Randy Alexander, public relations director for the festival promoter DC3 Global. He said new festival owners HDlogix and DC3 Global will build The Rock ‘N Rev Amphitheater at Monkey Rock on a 25-acre site. Negotiations for the 5-day concert series were finalized Monday afternoon.

“We were motivated to try to help and they were quite interested to find another place,” Edwards said. “With commitments to rally goers, they wanted to fulfill their end of the bargain.”

Alexander said Monkey Rock USA was chosen for its proximity to the Glencoe campground. DC3 said it is working with Glencoe to offer special accommodations at the festival for anybody who is camping. The new venue was also selected with future ventures in mind, Alexander said.

“The relationship has been entered with long-term vision in mind,” he said.

Bands scheduled to play at Glencoe will play at Monkey Rock USA with Guns N’ Roses set to headline the Friday night stage for its first United States show in four years and only U.S. show in 2010, Edwards said. Guns N’ Roses will share the Friday night stage with Alice in Chains.

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