Buffalo Chip Offers Customized Victory & Epiphone Guitar with The Sturgis Rider Sweepstakes

Sturgis, S.D. (March 5, 2012) – The Sturgis Buffalo Chip, the largest music festival in motorcycling™, today announced the Sturgis Rider® Sweepstakes where one lucky Buffalo Chip® visitor will take home a newly customized Victory Cross Roads motorcycle and matching Epiphone Les Paul Studio guitar.  The winner will be announced live on the main concert stage of the Buffalo Chip during the Sturgis Motorcycle Rally on Friday, August 10, 2012 prior to the headlining performance by Sugarland. Sturgis Rider Sweepstakes registrations may now be made at www.buffalochip.com for this one of a kind prize package that combines the world of music and motorcycling.

The Sturgis Buffalo Chip, the Sturgis Motorcycle Rally’s flagship entertainment venue, partnered with Victory Motorcycles, Klock Werks Kustom Cycles and Epiphone Guitar to create the free entry Sturgis Rider Sweepstakes as a unique thank you to all the tourists and enthusiasts who register for the contest as well as visit the Black Hills of South Dakota each August during the Sturgis Rally.

“The Buffalo Chip has the most passionate and loyal motorcycle riders in the world. The Sturgis Rider Sweepstakes is just one of many ways to thank all the fans and supporters.” Said Rod Woodruff, owner of the Sturgis Buffalo Chip. “Last year’s Sweepstakes was a roaring success, and we can’t wait to see a fan walk away with this year’s one of a kind bike and guitar. The Chip family grows each year, and having partners like Victory, Klock Werks and Epiphone to help throw the Best Party Anywhere ® and keeps the Buffalo Chip atop the list of biker destinations.”

The Victory Cross Roads is being customized by the famed Klock Werks Kustom Cycles shop in Mitchell, S.D. Starting off Victory Motorcycles touring bike model the Cross Roads, the Klock Werks team turn this road bike into a true one of a kind custom machine. The Epiphone Les Paul Studio guitar, which will also be customized by the Klock Werks, is an innovation of Les Paul’s classic dream guitar. Introduced in the early 1980s, the Epiphone Les Paul Studio instantly became a fan favorite, and today’s guitar is still a classic favorite. Both the bike and guitar will be one-of-a-kind pieces that will help commemorate one lucky winner’s 2012 journey to the Black Hills and the Buffalo Chip.

Fans of the Legendary Buffalo Chip can register to win the Klock Werks customized Victory Cross Roads and Epiphone Les Paul Studio by clicking www.buffalochip.com/EVENTS/contests/bikegiveaway.aspx.

“Our crown jewel summer event is the Sturgis Rally for sure,” said Steve Menneto of Victory Motorcycles. “We are pulling out all of the stops for 2012, and are happy to be part of the build again this year. I’m sure the Klocks and the Buffalo Chip will up the ante over last year and we are looking forward to riding with Victory fans again.”

The Legendary Buffalo Chip has been offering its guests a true Sturgis motorcycling experience for more than 30 years with its premium camping resort and world class entertainment. Among the headline act taking the Chip stage in 2012 is Lynyrd Skynyrd, Boston and the Zac Brown Band with more performers to be announced soon. Visit www.buffalochip.com now or call (605) 347 9000 to make your reservations for the 72nd annual Sturgis Rally at “The Best Party Anywhere! ™”

The public is invited to follow the Buffalo Chip Challenge build at http://www.facebook.com/SturgisLegendsRide, where pictures and video of the Buffalo Chip Challenge will be published, or to get more information and make reservations for the Legends Ride by visiting www.buffalochip.com.

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