EAST TROY, Wis. – Erik Buell Racing has secured financing from GE Capital to help fuel the growth of the small manufacturer’s dealer network.
Through the deal with GE Capital’s Commercial Distribution Finance, EBR dealers will get floorplan financing allowing them to stock, market and sell EBR’s inaugural lineup of motorcycles. The lineup thus far includes the 1190RS, the company’s first sportbike model.
“As we ramp up our production capabilities and introduce other models, it’s great to know what we have a finance company that can support us as we expand,” Erik Buell said in a press release. “I’m pleased that GE Capital, with its decades of experience in the motorsports industry, continues to support emerging manufacturers like EBR.”
Buell founded EBR in 2009 shortly after Harley-Davidson dropped the Buell Motorcycles brand. The 1190RS is the first production bike produced by the company, which plans to build only 100 of the units.
EBR reportedly has about 30 dealerships in the United States.