Laconia Harley Launches Motorcycle Riders Effort For Prostate Cancer Research

“Shave the Date” event on November 2nd to kickoff month-long men’s health campaign

Meredith, NH – Laconia Harley-Davidson announced a month-long collaborative effort to raise funds and awareness for prostate and testicular cancer research and men’s mental health challenges. Laconia Harley is participating in the Movember Foundation’s month-long mustache-growing campaign and partnering with the New Hampshire Prostate Cancer Coalition (NHPCC) to raise critical funds to support prostate cancer research and education. Prostate Cancer affects one in six men and approximately one man in thirty-six will die of this disease. The campaign will formally begin at a “Shave the Date” event on November 2nd from 12-2pm at the iconic Laconia Harley-Davidson dealership in Meredith, NH. Learn more about the effort at www.laconiaharley.com.

On November 2nd, Laconia Harley-Davidson will host a “Shave the Date” kickoff event for participants to learn about men’s health issues from NHPCC, make a donation to the organization and receive free shaves so they can start the month with a clean face for the Movember Foundation campaign. Throughout the 30 days of November, men will grow their moustaches (no other facial hair) to show their support of men’s health awareness and prompt conversations on these issues wherever they go. Laconia Harley has established a team page at https://www.movember.com/us/register/?teamid=1050569 where the public can sign up to join the effort and solicit support from family members and friends.

Laconia Harley will match funds raised through the Movember effort (up to $2,000) and make a donation to the New Hampshire Prostate Cancer Coalition, a statewide organization that seeks to significantly reduce the number of prostate cancer deaths, improve the quality of life of men living with this disease and to provide Prostate Cancer diagnosis and treatment education. The Coalition supports informed decision making, and partnerships with the medical community in the state. Donations can be made directly to the NHPCC at the November 2nd event and throughout the month at the Lakes Region dealership.

In the US, one in six men will be diagnosed with prostate cancer in their lifetime making it the most frequently diagnosed cancer in men after skin cancer according to the Movember.com website. In 2013, over 238,000 new cases of the disease will be diagnosed and almost 30,000 men will die of prostate cancer in the US alone.

Raising awareness for these men’s health issues is especially important to Laconia Harley owner Anne Deli, who lost her father to prostate cancer over a decade ago. “I watched my father die from complications of prostate cancer because he simply didn’t go to the doctor until it was too late,” said Deli. “It is my goal to encourage men to take control of their health so that we can reduce the preventative deaths from prostate cancer.”

The Laconia Harley-Davidson team aims to do just that by promoting the cause of men’s health and spread information about these important issues. Riders and their families can come to the Meredith store for a fresh shave donated by professional barbers from Polished & Proper Barbershop & Shave Parlor in Laconia, a free lunch provided by Hart’s Turkey Farm, live music, and drinks.

“Women’s health issues attract so much attention both locally and nationally because women push the issues,” Anne Deli said. “Men are less likely to take the initiative with their health and ignore the signs and symptoms of a developing health issue. Over 80% of Laconia Harley-Davidson customers are men, so we believe it is our duty to educate our customers and their families.”

This campaign is by no means limited to men. “Mo Sistas” are encouraged to register on Laconia Harley’s Movember page and attend the November 2nd event to show their support for the movement, as well as enlist the men in their lives to join as well.

“Like Anne, the Board of Directors and the many volunteers of NHPCC are all emotionally and physically involved in the fight against prostate cancer,” said Kris Green, NHPCC president and Practice Manager for Concord Hospital’s Urologic Care Center. “This partnership will enable us to spread awareness of the dangers of prostate cancer, advocate for education and informed decision making, in partnership with a man’s health care provider, and raise money to support men’s quality of life, nursing education and medical research. We are thrilled to be a part of this effort.”

To learn more about Laconia Harley-Davidson, or to link to the team’s Movember page, please visit www.laconiaharley.com.

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