HARLEY NEWS! PROJECT LIVEWIRE™ THE FIRST ELECTRIC HARLEY MOTORCYCLE

Electric-Harley-Project-Livewire-2

NEW YORK (June 19, 2014) – Innovation, meet heritage. Today, Harley-Davidson reveals Project LiveWire – the first Harley-Davidson electric motorcycle. American Iron Magazine will have a ride review up on line in a few days.

In keeping with the company’s customer-led product development approach, starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle.

While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

“America at its best has always been about reinvention,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. “And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led moment in our history.”

Spurred by this heritage, the Project LiveWire Experience invites customers to test ride, provide feedback and learn more about the story of the motorcycle. Even those who don’t yet ride will have the opportunity to feel the power of Project LiveWire through Jumpstart – a simulated riding experience.

A 2014 U.S. tour – kicking off with a journey down Route 66 – will visit more than 30 Harley-Davidson dealerships now through the end of the year. In 2015, the Project LiveWire Experience will continue in the U.S. and expand into Canada and Europe.

“This builds on many recent reinvention successes for Harley-Davidson.” said Levatich. “In just the last few years, we’ve broadened our reach to serve an increasingly diverse society, as well as reinvented our approach to product development and manufacturing. This has resulted in cutting-edge products like the recently launched Project Rushmore touring bikes, Harley-Davidson Street 500 and 750 models and this reveal of Project LiveWire.”

“Project LiveWire is more like the first electric guitar – not an electric car,” said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer, Harley-Davidson Motor Company. “It’s an expression of individuality and iconic style that just happens to be electric. Project LiveWire is a bold statement for us as a company and a brand.”

harley-livewire-6The bike offers a visceral riding experience with tire-shredding acceleration and an unmistakable new sound.

“The sound is a distinct part of the thrill,” said Richer. “Think fighter jet on an aircraft carrier. Project LiveWire’s unique sound was designed to differentiate it from internal combustion and other electric motorcycles on the market.”

Longer term plans for retail availability of Project LiveWire will be influenced by feedback from riders along the Project Livewire Experience tour.

“We offer a no excuses riding experience in everything we do and we are led by what our customers tell us matters most,” said Richer. “Because electric vehicle technology is evolving rapidly, we are excited to learn more from riders through the Project LiveWire Experience to fully understand the definition of success in this market as the technology continues to evolve.”

Concept Electric Harley MotorcycleHelping Preserve and Renew the Freedom to Ride for Generations
As riding in the great outdoors is one of the best elements of motorcycling, sustainability remains a core strategic focus at Harley-Davidson.

“Preserving the riding environment is important to all of us,” said Levatich. “Project LiveWire is just one element in our efforts to preserve and renew the freedom to ride for generations to come. As a company that has seen success for 111 years, we think in generational terms about our great riding environments for the next 111 years.”

Fans can learn more about Project LiveWire, as well as specific dates and locations for Project LiveWire Experience stops at projectlivewire.com. Harley-Davidson also invites anyone who is interested in the possibilities of the future to follow and engage with the company on its social media channels, including Facebook, Twitter and Instagram.

Visit the American Iron Magazine site for a ride review and more photos in the next few days.

Comments

  1. Ok, its electric but does it have an oil tank with a slow drip hose so it can mark its spot?

  2. We read this “leaked info” on the Internet – so take it as you wish. Might be correct or not.

    The details. Featuring a three-phase induction motor with 55 kW of power (just under 74hp) and 52 lbs•ft of torque, the Harley-Davidson Livewire is packing more power than both the Brammo Empulse R (54 hp) and Zero SR (67 hp). That’s the good.

    The bad is that despite its hefty casing size, the Harley-Davidson Livewire motorcycle is a little light in the loafers when it comes to battery capacity. Our guesstimate on battery pack size, judging from Harley’s quoted charge time and parameters, is somewhere in the neighborhood of 7 kWh nominal, a bit less than the 9.3 kWh and 10.0 kWh of the Brammo and Zero.

    That means the Harley-Davidson Livewire is good for just over 50 miles of mixed city and highway riding that is limited to 92 mph (we’re not really sure how Harley-Davidson came up with that figure). Expect to go 0-60 in around 4 seconds.

    What is perhaps most interesting is that the Harley-Davidson Livewire isn’t a finished project from Milwaukee. Instead, Harley-Davidson is looking for customer feedback on its first electric motorcycle model, and will be setting up demo rides at Harley-Davidson dealers for loyal Bar & Shield enthusiasts.

Trackbacks

  1. […] Harley News! Project Livewire™ the First Electric Harley Motorcycle […]

  2. […] DIEGO – At the San Diego Comic-Con, Harley-Davidson® and Marvel Studios will introduce Project LiveWire™ – Harley-Davidson’s first electric motorcycle – to fans gathered at the annual international convention. Project LiveWire, which is featured in […]

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