Brittney Olsen and the Inaugural Spirit of Sturgis Festival


Brittney Olsen hosts inaugural vintage moto racing festival in Sturgis

Brittney Olsen, 27 year old antique motorcycle racer and founder of 20th Century Racing, is among the fearlessly fast champions whose name graces the motorcycle racing history books, especially in Sturgis, South Dakota, where she claimed two of her victories on the Historical Half Mile at the Meade County Fairgrounds. After finding out the city’s plans to close down the old track for good, Brittney began to think of a way to revere the Sturgis half-mile and its glorious motorcycle racing history. Good friend and mentor Bruce Eide approached Brittney after the 75th Sturgis Rally with the idea of hosting a vintage motorcycle festival, thus the concept of The Spirit of Sturgis was conceived. Following months of planning, hard work and gaining the blessing from the city of Sturgis and the Sturgis Chamber of Commerce, Indian Motorcycle Sturgis and Brittney are set to host the first ever Spirit of Sturgis Vintage Motorcycle Festival on Friday, August 26 through Sunday, August 28 of this year.

The Spirit of Sturgis Vintage Motorcycle Festival is proud to announce guided gypsy tours through the Black Hills and two days of vintage motorcycle races, plus a swap meet and antique flea market for vendors, collectors and enthusiasts at the Meade County Fairgrounds located at 1802 Ballpark Road in Sturgis. Friday’s main event is the half-mile vintage motorcycle flat track races, with classes ranging from the early 1920s through 1980s, as well as a benefit party and vintage bike show following the races Friday night in the infield of the old track. A portion of the proceeds will go to the Sturgis Motorcycle Museum and Hall of Fame. Saturday’s main event features exciting pre-1970s “Run What You Brung” dirt drags. “From touring the Black Hills on an old bike, to watching the thrillingly fast vintage racers compete for the Spirit of Sturgis championship title, Sturgis was built upon a multifaceted weekend of motorcycle racing. Now it’s time to bring the grassroots racing back to Sturgis!”


The world renown Oil & Ink Expo will have moto-inspired art by artists from around the globe on display with prints for purchase, and free motorcycle films will be playing at dusk at the Harley-Davidson Plaza Rally Point on both Friday and Saturday night. The all-ages affair includes a special kid zone with a Strider course for the tots, bouncy houses, bicycle field games for kids under 16 and motorcycle field games for those over 16 years old.

To purchase tickets and obtain more information about The Spirit of Sturgis Vintage Motorcycle Festival
please visit or contact Brittney Olsen via email at [email protected]