Harley-Davidson is a tough company and will weather this storm. There will have to be some tough calls and some downsizing to be sure, as all of us who have companies have had to do it. I am partners in a machineshop and we had 12 employees at one point. We are currently at 6 , which are all the partners in the company. We are holding our own because we can focus on the realities at hand and we all pull for the benifit of keeping this company alive. We have to!
Harley has to do the same, as all other companies who want to come out on the other side of this a stronger company.
Harley saw a huge upswing in purchases and profits because it was stylish to own a Harley. During Harley's bad times it was the die hard bikers who kept Harley afloat with purchasing bikes that leaked right on the showroom floors and always bought parts to keep them going.
Most of the people who own Harleys now won't even change their own oil, let alone build a motor or tranny. The true Harley diehards will still do what they can to keep their bikes rolling and the others will sell off what they really don't have that deep of a passion for.
Harley will survive, but may be a smaller company. The dealerships will survive as well so long as they realize who the people are that keep them going. We are no doubt in tough times and the worst hasn't hit yet.
Hold on brothers, we'll make it! |