New Harley Deals For Woman - Harley Forum

Buzz Kanter · #1 07-11-2008, 08:18 AM

HARLEY-DAVIDSON ENCOURAGES WOMEN TO TAKE LIFE BY TWO WHEELS
Ring Promotion and New Rider Guide to Help Inspire More Women to Move into the Driver’s Seat

MILWAUKEE (July 8, 2008) – To help encourage and inspire even more women to take life by the handlebars, Harley-Davidson recently introduced two initiatives: Let Freedom Ring promotion and We Ride - The Harley-Davidson Guide for Women.

Women all over the world have increasingly discovered the thrill of owning and riding their own motorcycles. In fact, the number of women who have purchased new Harley-Davidson motorcycles has tripled over the past 20 years, with women now accounting for nearly 12 percent of new Harley-Davidson motorcycle purchases.

LET FREEDOM RING
Let Freedom Ring is the first of its kind promotion by Harley-Davidson, created to encourage women to learn to ride and help celebrate women who have a passion for freedom and adventure on two wheels. The promotion is available only to women who have graduated from a Rider's Edge® course and purchased a new Harley-Davidson® or Buell® motorcycle between June 2, 2008, and October 1, 2008. Eligible women will receive a ring custom-designed by Karen Davidson, daughter of Harley-Davidson styling legend Willie G. Davidson and great-granddaughter of one of the company’s founders. Full details are available at www.harley-davidson.com/womenriders.

WE RIDE – THE HARLEY-DAVIDSON GUIDE FOR WOMEN
Harley-Davidson is excited to release We Ride, a basic overview on what a new rider or a woman interested in riding needs to know about getting into the sport, available for download at www.harley-davidson.com/womenriders. The special 48-page riding guide can also be picked up at any local Harley-Davidson dealership or ordered by calling 1-800-LUV2RIDE.

The guide features information on how and where women can learn to ride with details on the Rider’s Edge New Rider Course, the best way to fit a motorcycle for a woman’s ergonomic and functional needs, and getting involved and staying active with riding groups, as well as inspirational stories from real women who have answered the call of the open road.

“Our recent women's initiatives will inspire more women to learn to ride and move into the driver's seat of their own Harley-Davidson," said Leslie Prevish, women's outreach manager. "We know that thousands of women have the special 'adventure gene' and are interested in riding, but some need additional information and inspiration to get started, which is the reason we created We Ride. In addition, the Let Freedom Ring promotion provides a unique incentive for a woman to take the New Rider Course and purchase the Harley of her dreams."

Along with these initiatives, Harley-Davidson dealerships across the country are also hosting free women-only Garage Parties to offer a non-intimidating environment for women to discover how they can get involved with motorcycles and meet other women who are interested in riding.

For more information about We Ride, the Let Freedom Ring promotion or any Garage Parties near you, visit www.harley-davidson.com/womenriders.