GreaseRag Web Site Harley Magazine Forums home Page Harley Magazine Subscription Services Harley Magazine Forum Home Page This Month's Issue of our Harley Magazine Harley Magzine Forum Member Photo Albums Harley Magazine Forum Classified Ads Harley Magazine Forum Archives Harley Magazine Forum Event Listings Harley Magazine Forum Links Contact Harley Magaziner Forum American Iron Licensing American Iron Advertising Harley Forum Terms of Service Harley Magazine Subscription Service


Go Back   Harley Forum - American Iron Magazine Harley Magazine > Other Topics > Motorcycle Events & Travel

Reply
 
LinkBack Thread Tools Display Modes
  #1  
Old 10-08-2009, 05:11 PM
Buzz Kanter's Avatar
Senior Member
 
Join Date: May 2007
Posts: 1,693
Default Motorcycle Charity LOVE RIDE Cancelled

Glendale, Ca -- Love Ride 26, slated for October 25, 2009, has been canceled. The announcement was made by Love Ride founder Oliver Shokouh, who cited the weak economy as the reason for the event’s cancellation.

In place of the usual event, Glendale Harley, Home of the Love Ride, is sponsoring an autograph session with Peter Fonda and free movie screening, commemorating the 40th Anniversary of Fonda’s starring role in “Easy Rider.” The event will take place at the dealership (3717 San Fernando Rd. in Glendale) Friday, October 23rd from 4-10pm. Glendale Harley will also be selling Love Ride memorabilia (Love Rides 1-26) on Saturday, October 24th from 9am-4pm and Sunday, October 25th from 6am-2pm. The hope is to recoup some of the costs already incurred this year by the Love Ride Foundation. The dealership will also have representatives on hand to answer any questions.

“This was a gut wrenching decision for me,” says Shokouh, who founded the Love Ride in 1984 and within a few years built it into the world’s largest one-day mortorcycle charity event. “I want to make clear that this has absolutely nothing to do with the Love Ride staff, volunteers or organizers. Everyone has worked hard for the past 25 years. Our problem boils down to one thing, the economy. The bottom line is that the Love Ride is a victim of the recession. We did a very careful analysis over the last several months, and realized that ticket sales weren’t enough to offset costs. Simply put, there would be no money left to help the kids, the sole reason for the Love Ride.”

The Love Ride started back in 1984 as an event to raise money for the Muscular Dystrophy Association. As the Love Ride grew, the destination changed from Calamigos Ranch to Lake Castaic and then to the Fairplex. The list of beneficiaries also grew, from MDA to over one dozen children’s charities, including Autism Speaks.

Last year’s Silver Anniversary Love Ride 25 drew thousands of bikers for the fund-raising motorcycle ride that featured an afternoon concert headlined by ZZ Top and the Foo Fighters. “Things were on track for continued growth, then the economy collapsed,” adds Shokouh. Circumstances turned against us. 2009 is simply not a good year for a charity event.”

Shokouh was optimistic that the Love Ride would return, if not next year, then in 2011. “Times are tough, we’re lovin’ but not ridin’, at least not this year”, says Shokouh, who started his Glendale Harley-Davidson motorcycle dealership in 1976. “After 25 years of expansion, it may be time to return to our roots with a smaller, more intimate event. But we will be back.”
__________________
Buzz Kanter
Editor-in-Chief, American Iron Magazine

Classic American Iron Motorcycle Forum Classic Harley Magazine
RoadBike motorcycle magazine Magazine for Motorcycle Cruiser Riders
MotorSports Business magazine Motorcycle Industry


Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
9/11 Ground Zero Motorcycle Ride? Buzz Kanter Motorcycle Events & Travel 4 09-05-2009 07:52 AM
Motorcycle FL Charity Event - Riding Into History Buzz Kanter Motorcycle Events & Travel 1 05-12-2009 09:22 PM
Cross Country Charity Ride On Old Indian Motorcycle Buzz Kanter Motorcycle Events & Travel 0 04-01-2009 03:24 PM
First Classic Motorcycle Ride of The Season Buzz Kanter Classic Indian Motorcycle 3 03-16-2009 11:01 AM
Real Hog cancelled order upnorthwi Off Topic 4 10-25-2007 05:38 PM

» Banners




Powered by vBadvanced CMPS v3.2.1

All times are GMT -4. The time now is 05:59 PM.


Powered by vBulletin® Version 3.8.4
Copyright ©2000 - 2009, Jelsoft Enterprises Ltd.
Search Engine Optimization by vBSEO 3.2.0
(C) Copyright 2007-2009 TAM Communications, Inc.