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Originally Posted by Buzz Kanter Well, don't know if it is true or not, but I ma hearing rumors that Harley-Davidson is looking into the possibility of shutting down some of the existing "under-performing" dealers. We have to wonder if this will happen or just a rumor. |
The problem lies in defining underperforming. What is underperforming to the consumer, us, may not be what is considered underperforming to the MOCO.
I think there may be opposite definitions.
We see underperformance as refusal to perform warranty work, poor service that deflects us to perform our own work, and failure to recognize that we just dropped a bundle on a machine and expect to be treated as a customer.
These things probably cost the bottom line of the MOCO money and a dealer that participates in customer service and loyalty may be the underperformer to the MOCO.
Irony at it's best.