Archive for Genevieve Schmitt - The Way I See It
Genevieve Schmitt - Who We Are And How We Shop
Posted by: | CommentsWho We Are And How We Shop
“You’d have to ride with your eyes closed not to notice the number of women motorcyclists on the road these days.” This is how I started my first column for American Iron Magazine, back in January 2006, entitled What’s All This Talk About The Women’s Market? It’s now January 2009, and as I pen my column for this May issue, the assumptions I made three years ago about the increase in women riders have proven to be correct. According to the latest motorcycle owner survey conducted by the Motorcycle Industry Council (MIC) since 2003, 29 percent more women own and ride motorcycles. Preliminary results of the survey have just been released, with final results expected this spring. Read More→
Genevieve Schmitt - Back In Time
Posted by: | CommentsBack In Time
You’ve heard the expression “You can’t know where you’re going if you don’t know where you’ve been.” This thought came to mind when I stepped into the Harley-Davidson Museum in Milwaukee last summer during the Motor Company’s 105th anniversary celebration. In an earlier column I wrote about the “Harley high” I was feeling after attending the 95th anniversary celebration. Well, thanks to this incredible motorcycle museum, I wasn’t just Harley high this time, I was Harley high and humble, reveling in the new appreciation I was feeling for the history of a company whose motorcycles have been a part of my life for the last 20 years. Knowing where Harley-Davidson has been puts my passion for riding and my love of the brand in perspective. I love history and museums, but when that history has a direct effect on something I’m involved in, the artifacts I’m looking at and reading about have a greater impact. Read More→
