HARLEY CELEBRATES 110th ANNIVERSARY IN DAYTONA, PARTNERS WITH AMERICAN IRON MAGAZINE

2013-Daytona-Bike-Week-American-Iron-MagazineBike Week 2013 Offers Demo Rides, Custom Bike Show and More

MILWAUKEE (February 5, 2013) – Harley-Davidson will celebrate Daytona Bike Week 2013 as part of its global 110th Anniversary events with a special display of motorcycles and more at Riverfront Park on Beach Street and at Daytona International Speedway. “Daytona Bike Week is an exciting part of Harley-Davidson tradition,” said Steve Piehl, Harley-Davidson Director of Customer Experience. “With our 110th Anniversary happening around the world this year, Harley-Davidson wanted to make Daytona Bike Week an important part of that celebration with our riders and customers.”

Harley-Davidson will present a unique 110th Anniversary display at Riverfront Park on Beach Street in Daytona from Saturday, March 9 to Saturday, March 16, from 9 a.m. to 6 p.m. daily, including motorcycles, MotorClothes, H-D1 customization, Women’s Area, Muscular Dystrophy Association (MDA) raffle, H-D Insurance, H-D Visa, Willie G. merchandise, beverages and more.

Harley-Davidson has partnered with American Iron Magazine and Motorcycle Bagger to host the Ride-In Custom Bike Show on Beach Street Wednesday, March 13. Registration is 9 a.m. to noon with a $10 MDA donation. Trophies and cash prizes will be awarded at 4 p.m. in 11 classes with five Editors’ Pick winners to be featured in American Iron Magazine or Motorcycle Bagger magazines.

Harley Owner’s Group (H.O.G.) events in Daytona include pin stops at Beach Street and the Speedway, an area celebrating H.O.G’s 30th Anniversary on Beach Street, and a special event for H.O.G. members Friday, March 8 from 7 p.m. to 9 p.m. at Mikey Luv’s Bar & Grill on Main Street.

The 7th Annual MDA Women’s Ride takes place Tuesday, March 12 with registration on Beach Street starting at 8 a.m. and the ride landing at Destination Daytona at 10:45 a.m.

Harley-Davidson will also be at Bikers on the Boulevard on Mary McLeod Bethune Boulevard in Daytona Beach March 14-16 from 3 p.m. to 10 p.m.

For a complete listing of Harley-Davidson events, please visit our website at www.harley-davidson.com/events and there will be online coverage from Daytona at www.harley-davidson.com/110daytona.

Milwaukee 110th Anniversary Celebration Tickets On Sale NOW!

Celebration Ticket (Print-at-home)* $95** BUY NOW

• Admission to the Henry Maier Festival Grounds (Summerfest Grounds) from Aug 29 – Aug 31, 2013

• Automatic entry into the 110th Anniversary Celebration Parade Pass Sweepstakes for a chance to win one motorcycle pass to ride in the parade on Aug 31, 2013.†

• For H.O.G.® members, the ticket also includes the H.O.G.® 30th Anniversary celebration with member-only access to the Summerfest Grounds on Aug 29 from 12:00 PM-5:00 PM along with other member-only activities throughout the weekend. Membership card must be shown with Celebration ticket for entry to those special activities.

• With submission of your email address at time of order:
— Presale opportunity for Aug 29 – Aug 31, 2013 Marcus concert tickets (prior to general public)
— Map of historic Harley-Davidson sites for touring at your leisure while you’re in Milwaukee
— Link to download free event app on your smartphone

Commemorative Celebration Ticket Package $102.50** BUY NOW
Includes all of the above plus the following:

• Photo Frame Folder

• Commemorative Laminated Ticket and Lanyard

• Milwaukee 110th Anniversary Celebration Pocket Guide

• Limited Edition Poker Chip

• Guitar Pick Keepsake

• Collapsible Koozie – $1 canned beer specials and $1 bottled water
Aug 29 – Sep 1, 2013 at the Harley-Davidson Museum® (one beer per koozie per order– must bring koozie to Milwaukee and show at time of order)