Bell Helmets Advances Protection Technology

Bell unleashed a new video highlighting “ProFit,” yet another new advancement within the 2016 Bell Star Series of street and road-racing helmets.

Typically, when a helmet manufacturer designs a helmet it creates two to three shells for a model, but offers up to six sizes. How? By adding extra padding to compensate for the size differences. But ultimately, this results in a bigger, less stable helmet and at top speeds that won’t cut it.

Bell Helmets is the only manufacturer doing this.

Bell worked with its athletes and tapped into headform data from over 60 years to create Bell ProFit.

The all-new ProFIT sizing standard is purpose-built for high-speed racing. It offers five shell sizes and six impact liners to ensure that riders experience a more proportional fit optimized for weight, size and stability. Overall it’s a lighter, faster helmet and the smaller profile allows riders to achieve tighter tucked positions with improved aerodynamics. Plus, the better fitting helmet – without added size and material – offers less wind noise and reduced buffeting.


Bell Helmets, Schott NYC Team Up for Limited Edition 60th Anniversary Leather Jacket

Schott leatherLegendary gear manufacturers Bell Helmets and ­­­­Schott NYC have collaborated on a limited edition line of Bell X Schott NYC Café Racer leather jackets. Commemorating Bell’s 60th Anniversary, only 250 individually ­numbered, limited­ edition jackets will be manufactured.  These jackets feature a classic styling reminiscent of classic Americana motorcycle culture, to which Bell Helmets and Schott undeniably contributed.

Both Bell Helmets and Schott NYC have a rich heritage that is inextricvably interwoven into the fabric of American motorcycle culture. Bell is representative of the classic blue­collar American ethos, starting out of a garage in 1954 when founder Roy Richter and his auto racing friends realized the critical need for head protection. Richter was responsible for the development of the modern motorcycle helmet as we know it, and Bell has since been an industry leader in innovative head protection for powersports and cycling enthusiasts for 60 years.

Schott NYC celebrated its 100th anniversary last year. Founded by brothers Irving and Jack Schott, who began by peddling raincoats door to door out of a basement on the lower East Side of Manhattan. The two went on to design a bomber jacket for the U.S. Army Air Corps in WWII, and after being worn by the likes of Marlon Brando and James Dean in 50s and 60s the Schott Perfecto became widely renowned as the first leather motorcycle jacket.

“Aside from serving as the ultimate attire and protection for riders, Schott NYC and Bell have long been recognized as two of the original staples of motorcycle culture in America,” said Casey Potter, Bell Helmets Creative Director. “This was a truly special opportunity to bring these two iconic brands together to create this limited edition jacket that exudes the American spirit of motorcycling to celebrate Bell’s 60th.”

“We’re excited to have teamed up with Bell Helmets and celebrate its 60th with these limited edition jackets, said Jason Schott, Chief Operating Officer and 4th-generation member of Schott NYC. “The Bell X Schott NYC Café Racer Jacket is a one­ of­ a kind classic that marries the iconic look and feel of our historic companies.”

Bell X Schott NYC Café Racer Jacket Key Features:

• Premium horse hide shell

• Classic slim fit Café Racer design

• Steerhide tonal rally stripe detail

• Tonal Bell logo patch on left shoulder

• Custom 1954 punch detail on wind flap

• Fully lined with custom red satin

• Zip­out black pile liner

• Bi­swing back

• Zippered sleeves and pockets

• Individually numbered

• Limited edition of only 250

• Made in the USA.

Available October 2014 at select retail locations and online at, the Bell X Schott NYC Café Racer jacket will retail for $900.