Harley’s First Electric Motorcycle Will Appear In Marvel’s AVENGERS: AGE OF ULTRON

LiveWire_Comic-Con_AvengersSAN DIEGO – At the San Diego Comic-Con, Harley-Davidson® and Marvel Studios will introduce Project LiveWire™ – Harley-Davidson’s first electric motorcycle – to fans gathered at the annual international convention. Project LiveWire, which is featured in Marvel’s Avengers: Age of Ultron, will be the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson, in an epic scene with Captain America in the film.

The addition of Project LiveWire to Avengers: Age of Ultron confirms months of speculation that Harley-Davidson and Marvel are, indeed, teaming up again. Harley-Davidson motorcycles – including the Harley-Davidson Street 750™ featured in Marvel’s Captain America: The Winter Soldier earlier this year – have appeared in a number of Marvel movies and television shows over the last several years.

“Our partnership with Marvel continues to provide thrilling platforms to showcase our latest innovations to existing and new fans of the brand,” said Dino Bernacchi, Director of U.S. Marketing at Harley-Davidson Motor Company. “Not one, but two bikes will be featured in Avengers: Age of Ultron – Project LiveWire and the all-new Street 750, which is now available at Harley-Davidson dealerships.”

While not for sale, Project LiveWire is specifically designed to get insight into rider expectations of an electric Harley-Davidson motorcycle. In keeping with the company’s customer-led product development approach, Harley-Davidson is taking Project LiveWire to consumers across the country. Fans in San Diego will be able to ride the bike at the San Diego Harley-Davison dealership July 25-26 and provide feedback to help shape the future of Harley-Davidson’s first-ever electric motorcycle. To learn more about Project LiveWire and The Experience Tour, visit www.projectlivewire.com.

About Marvel’s Avengers: Age of Ultron
Written and directed by Joss Whedon (Marvel’s The Avengers), the film returns its iconic cast, including Robert Downey Jr. (Marvel’s Iron Man 3, Marvel’s The Avengers) as Tony Stark/Iron Man along with Chris Hemsworth (Marvel’s Thor: The Dark World, Marvel’s The Avengers) as Thor, Mark Ruffalo (Marvel’s The Avengers, Now You See Me) as Hulk, Chris Evans (Marvel’s Captain America: The Winter Soldier, Marvel’s The Avengers) as Captain America, Scarlett Johansson (Marvel’s Captain America: The Winter Soldier, Marvel’s The Avengers) as Black Widow, Jeremy Renner (American Hustle, The Avengers) as Hawkeye, and Samuel L. Jackson (Marvel’s Captain America: The Winter Soldier, Marvel’s The Avengers) as Nick Fury. Joining the cast are Aaron Taylor-Johnson (Godzilla, Kick Ass 2) as Quicksilver, Elizabeth Olsen (Godzilla) as Scarlet Witch and James Spader (The Blacklist, Lincoln) as Ultron.

Set for release in the United States on May 1, 2015, Marvel’s Avengers: Age of Ultron is produced by Kevin Feige. Executive Producers are Louis D’Esposito, Jeremy Latcham, Victoria Alonso, Patricia Whitcher, Alan Fine, Stan Lee, and Jon Favreau.

Electric Harley Motorcycle LiveWire Update 1

We at American Iron Magazine plan to follow the launch and reactions to the concept Harley electric motorcycle, code named LiveWire.

Electric Harley Concept Motorcycle

While details are still few, our research to date indicates the following:

Harley-Davidson management is actively seeking customer feedback – positive and negative.

It is at least two years before Harley would offer this kind of motorcycle for sale IF they offer it at all.

The Lithium-Ion batteries in the concept machine offer a range of approx 100 miles “under typical riding conditions.”

This concept motorcycle can accelerate from 0 to 60 mph in less than 4 seconds.

“Select consumers” around the country will get a chance to ride this concept bike starting next week. NOTE American Iron Magazine staff has been offered one of the very first rides on Monday.

Harley is aiming this new machine (along with the recently introduced Street 500 and 750 motorcycles) at a new and younger audience.

This electric motorcycle concept has been in the works at Harley for at least four years.

No prices or even price ranges have been offered by Harley.

American Iron Magazine plans on having a ride review and photos posted here in a few days.

 

HARLEY NEWS! PROJECT LIVEWIRE™ THE FIRST ELECTRIC HARLEY MOTORCYCLE

Electric-Harley-Project-Livewire-2

NEW YORK (June 19, 2014) – Innovation, meet heritage. Today, Harley-Davidson reveals Project LiveWire – the first Harley-Davidson electric motorcycle. American Iron Magazine will have a ride review up on line in a few days.

In keeping with the company’s customer-led product development approach, starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle.

While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

“America at its best has always been about reinvention,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. “And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led moment in our history.”

Spurred by this heritage, the Project LiveWire Experience invites customers to test ride, provide feedback and learn more about the story of the motorcycle. Even those who don’t yet ride will have the opportunity to feel the power of Project LiveWire through Jumpstart – a simulated riding experience.

A 2014 U.S. tour – kicking off with a journey down Route 66 – will visit more than 30 Harley-Davidson dealerships now through the end of the year. In 2015, the Project LiveWire Experience will continue in the U.S. and expand into Canada and Europe.

“This builds on many recent reinvention successes for Harley-Davidson.” said Levatich. “In just the last few years, we’ve broadened our reach to serve an increasingly diverse society, as well as reinvented our approach to product development and manufacturing. This has resulted in cutting-edge products like the recently launched Project Rushmore touring bikes, Harley-Davidson Street 500 and 750 models and this reveal of Project LiveWire.”

“Project LiveWire is more like the first electric guitar – not an electric car,” said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer, Harley-Davidson Motor Company. “It’s an expression of individuality and iconic style that just happens to be electric. Project LiveWire is a bold statement for us as a company and a brand.”

harley-livewire-6The bike offers a visceral riding experience with tire-shredding acceleration and an unmistakable new sound.

“The sound is a distinct part of the thrill,” said Richer. “Think fighter jet on an aircraft carrier. Project LiveWire’s unique sound was designed to differentiate it from internal combustion and other electric motorcycles on the market.”

Longer term plans for retail availability of Project LiveWire will be influenced by feedback from riders along the Project Livewire Experience tour.

“We offer a no excuses riding experience in everything we do and we are led by what our customers tell us matters most,” said Richer. “Because electric vehicle technology is evolving rapidly, we are excited to learn more from riders through the Project LiveWire Experience to fully understand the definition of success in this market as the technology continues to evolve.”

Concept Electric Harley MotorcycleHelping Preserve and Renew the Freedom to Ride for Generations
As riding in the great outdoors is one of the best elements of motorcycling, sustainability remains a core strategic focus at Harley-Davidson.

“Preserving the riding environment is important to all of us,” said Levatich. “Project LiveWire is just one element in our efforts to preserve and renew the freedom to ride for generations to come. As a company that has seen success for 111 years, we think in generational terms about our great riding environments for the next 111 years.”

Fans can learn more about Project LiveWire, as well as specific dates and locations for Project LiveWire Experience stops at projectlivewire.com. Harley-Davidson also invites anyone who is interested in the possibilities of the future to follow and engage with the company on its social media channels, including Facebook, Twitter and Instagram.

Visit the American Iron Magazine site for a ride review and more photos in the next few days.