Can Harley & Tesla Develop A Great Electric Motorcycle?

Harley Davidson has underestimated the potential of Project LiveWire and needs to pursue strategic partnerships to succeed in the market. Excerpts from an article at http://iveybusinessreview.ca For 111 years, Harley-Davidson has sold a story of freedom and independence. It built a brand that connected with the youthful rebellion of a generation and has become entrenched […]

Polaris Adds Brammo Electric Motorcycle to Victory & Indian Brands

Polaris Industries Inc. today announced it has acquired the electric motorcycle business of Brammo Inc. In addition, Polaris is acting as a leading investor in a recapitalization of Brammo that enables the company to focus exclusively on the design, development and integration of electric vehicle powertrains. Going forward, the two companies will leverage Polaris’ leading […]

Harley’s First Electric Motorcycle Will Appear In Marvel’s AVENGERS: AGE OF ULTRON

LiveWire_Comic-Con_Avengers

SAN DIEGO – At the San Diego Comic-Con, Harley-Davidson® and Marvel Studios will introduce Project LiveWire™ – Harley-Davidson’s first electric motorcycle – to fans gathered at the annual international convention. Project LiveWire, which is featured in Marvel’s Avengers: Age of Ultron, will be the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by […]