Liquidation Sale of Iconic EBR Motorcycle Factory to be Held June 7-8

Erik Buell Racing

EBR Motorcycles (Erik Buell Racing) of East Troy, WI, one of the largest American manufacturers of superbike motorcycles, has not secured a new investor and intends to consolidate its long-term parts for dealer and warranty support. Liquid Asset Partners, of Grand Rapids, MI will hold a piecemeal liquidation sale and live auction at EBR’s state-of-the-art factory for all remaining assets. They will sell the factory assets in a two month on-site liquidation sale starting June 7, with a live auction June 8 that will include the state-of-the-art intellectual property and tooling used to manufacture the EBR Motorcycles, all factory production equipment, and many historical artifacts in the factory.

“This is the motorcycle deal of a lifetime,” said Bill Melvin, CEO of Liquid Asset Partners. “For any motorcycle fan the deals are too cheap to miss. You can buy anything from a race motorcycle, hand tools, and all the way to buying the iconic motorcycle brand itself. We sell at such huge discounts, people fly in from all over the world! Some people will start a new business just from buying these deals.”

The sale will be held in three parts:

The onsite public liquidation sale will start June 7 at the factory with tons of parts, tools, and historical items for sale piecemeal and will continue for two months.

The public auction will be on June 8 at the factory and will include the factory production equipment, test equipment, and numerous additional lots, including the intellectual property of EBR Motorcycles and production tooling located at suppliers across the globe.

The excess motorcycle parts, over $15 million at retail worth of inventory will be liquidated through a discounting process through the standard parts ordering process.

“This will represent the largest factory liquidation of sport motorcycle manufacturing facility,” said Melvin. “These super bike parts and equipment, which are rolling art, are selling at enormous discounts, right off the factory floor. With the sale 30 minutes from Milwaukee, the motorcycle capital of the World, it is quite a sight to see the factory in person. The sale is open to the public, and they can buy not only the motorcycles parts, but also the tools and equipment from which they were made.”

“We have no illusions, the market is very soft and we are prepared to deeply discount everything,” said Melvin. “It’s stacked high and we’re selling it cheap. Everything must be sold regardless of cost or loss. The public won’t want to miss these deals.”

The liquidation sale starts Wednesday June 7 at 10:00 a.m., the live auction starts June 8 at 10:00 a.m. Buyers may view the assets online at or come directly to the factory on June 7, to see where and how they were made.

American Iron News: EBR To Shut Down

Erik Buell explaining the value of his wheel and brake design at a happier time.

EBR Motorcycles, LLC (“EBR”) located in East Troy, Wisconsin will begin a wind down of production operations commencing next week. EBR will continue to honor warranties and provide technical and parts support to current dealers and riders who bought motorcycles manufactured by EBR.

EBR will continue to review strategic alternatives with interested investors regarding production operations.

The decision was a tough one for EBR as it has been solely focused on the growth and building EBR for success. The team at EBR has worked tirelessly making every effort to build the company. There is no fault on any of the team at EBR for this decision. They and their families have our deepest gratitude for their efforts and dedication to EBR.

This difficult decision was based primarily on EBR facing significant headwinds with signing new dealers, which is key to sales and growth for a new company. In addition, EBR has had limited production in 2016 and 2017 that was under goal. The combination of slow sales and industry announcements of other major OEM brands closing or cutting production only magnified the challenges faced by EBR.

The limited production of remaining 2017 and 2016 EBR motorcycles are currently available from EBR’s top dealers. For a list of top dealers, please go to

A sale of production equipment and excess parts will start in March.

EBR Motorcycles Unveils its Black Lightning

Introducing EBR Motorcycles 2017 Black Lightning

Introducing EBR Motorcycles 2017 Black Lightning (Photo courtesy of EBR Motorcycles)

EBR Motorcycles gets a jump on Long Beach IMS announcements with the release of its Black Lightning motorcycle. While EBR’s latest will make its national debut Friday, Rick Barrett of the Milwaukee Journal Sentinel reported the new bike is powered by the mill used in Buell’s 1190RX/1190SX models, a 72-degree V-Twin said to produce 185 hp at 10,600 rpm. The Black Lightning engine will be geared toward torquey low end delivery more so than top end and ergonomics will likewise emphasize its more rider-friendly disposition with an upright riding position formed by a lower seat, lower pegs and higher handlebars. The bike is bathed in the blacked-out treatment, from bodywork to tank to frame, lending credence to the Black Lightning name.

EBR Motorcycles posted this statement on its Facebook account. “What we did with the Black Lightning was to make it a little more urban friendly overall … there’s just a lot of things to make it more of an all-around bike but still have a 185-horsepower motor,” Erik Buell said.

Barrett’s report puts the Black Lightning’s price point at $13,995 with deliveries expected to start in spring of 2017.

EBR Motorcycles will be doing a Facebook live presentation during the Black Lightning’s unveiling at 4 p.m. (PST) Friday, Nov. 18. American Iron will be there too as we cover the Long Beach IMS Friday, so look for real-time info on our Facebook page as well.

EBR Holds Launch Party, Lists 2016 EBR Prices

Riders are ready to throw a leg over America’s sportbike with the announcement that EBR Motorcycles resumed production March 1. The public, Buell enthusiasts, and EBR fans are rolling in to East Troy, Wisconsin to attend the EBR Launch Party on Friday, March 18. During their Press Day on March 17, the new company, EBR Motorcycles, LLC, announced the 2016 MSRP for the 1190SX at $12,995 and 1190RX at $13,995. The first motorcycle to roll off the production line was a limited edition 1190RX with a patriotic American flag paint job to highlight the fact that EBR Motorcycles are designed and handbuilt in East Troy, Wisconsin, making them America’s only sportbike, capable of going head-to-head with the European and Asian Superbikes.

“The launch of EBR Motorcycles in 2016 is very exciting for American motorcyclists and the Buell Nation around the globe,” said Bill Melvin. “The team at EBR is top-notch and they have worked enthusiastically towards this day. It’s a great day for America. America can succeed in manufacturing a high performance sportbike that competes with the fastest motorcycles in the world. The excitement over EBR from riders is stunning, and dealers are quickly expressing their interest in being an EBR dealer; EBR is ready to twist the throttle and enjoy the ride!”

2016 Patriotic EBR 1190RX

The first motorcycle to roll off the new EBR production line is a limited edition 1190RX with a patriotic American flag paint job to highlight that EBR Motorcycles are designed and handbuilt in East Troy, Wisconsin.

A multitude of media attended the EBR Press Day on March 17, and Steve Smith, CEO said, “The dealers and riders are already fired up about signing up for a 2016 EBR. With our aggressive and competitive MSRP, the 1190SX and 1190RX will be priced as a hot item this spring.”

EBR Motorcycles is in the process of making plans to auction and donate the proceeds of the first American patriotic bike off the production line to a national charity that assists American military personnel and veterans.

Founder and CTO, Erik Buell said, “We are glad to see the talk all over the Internet and Facebook about the launch and those coming to the Launch Party event. It is always fun to meet riders in person, that’s what brings joy to the job!”

For 2016, EBR Motorcycles is focused on their restructuring, as well as updates for their 2017 models and development of 2018 motorcycles and future innovations. EBR Motorcycles will continue to work closely with its race sponsors and privateer race teams that achieve success while racing EBRs worldwide.

The EBR Motorcycles team would also like to emphasize that EBR is available for contract engineering of motorcycle or other high-tech products, including electrics. With the many designs already done for Asia, Erik Buell and the team have shown they can design products for other manufacturing companies that are award winning world-class motorcycles.

“Working with Erik and EBR to develop an innovative super bike like the 1190 is just an amazing experience,” said Dan Hurda, Director of Engineering. “And on top of that, we are working on so many other exciting designs for the future. It’s the kind of job every kid who goes to engineering school dreams of.”

Riders interested in purchasing a 2016 EBR motorcycle should email their address and phone number to to receive the location of the nearest ‘Top Dealer’ carrying 2016 models. The list of dealers is quickly growing, and while website updates are still underway, email is the best way to get the most up-to-date information on local dealers.

Dealers interested in selling EBR Motorcycles should contact to receive the information packet on becoming a 2016 dealer.

Anyone interested in more information about the EBR Motorcycles partnership, investment opportunity, or purchasing assets that are excess to current production should visit

Buell is a registered trademark of Harley-Davidson Inc.

Motorcycle News – Erik Buell Racing Asset Auction July 21

Here is your chance to buy a complete and running American motorcycle factory and operation – complete and ready to roll!

For anyone who wants a near-turnkey motorcycle production outfit, the auction date for the Erik Buell Racing (EBR) assets has been set for July 21.

The sale is no onesy-twosy liquidation. Rather, the business is to be sold as a going concern, including finished inventory, parts and intellectual property.

“The sale of EBR assets has now been scheduled. It will be done in a bidding process on July 21st between a number of potential buyers at an event managed by the receiver. Then all bids are subject to court approval, scheduled for July 23rd,” states a post on the EBR Facebook page. “Looking forward to moving ahead soon!”

The court overseeing the EBR liquidation earlier appointed Milwaukee attorney Michael S. Polsky as the receiver at Buell’s request.

Year End & A New One



SHIFTING GEARS by Buzz Kanter, publisher


This is our last issue of 2013, so I figure it’s a good time to look back and announce a couple of items for the motorcycle industry going forward.

Looking back, I feel 2013 was a pretty exciting year. Harley-Davidson celebrated its 110th year in grand fashion with various celebrations all across the globe and one massive party in Milwaukee. Lots of interesting new American iron was announced in 2013. First, Indian Motorcycle surprised everyone by unveiling, not one, but three all-new motorcycles powered by an impressive “clean sheet” 111″ engine in Sturgis. Contrary to rumors, the new Indians do not share any parts with the Victory motorcycles also produced by Polaris. Next up, Harley surprised everyone when it unveiled Project RUSHMORE with lots of upgrades and options for its 2014 model lineup. The most radical (and controversial) has to be its new Twin-Cooled Big Twin models. And, finally, Erik Buell unveiled the 1190RX, his latest American sportbike from EBR (Erik Buell Racing) in October. It’s a more affordable version of his high-end, street-legal race bike.

We at American Iron Magazine are looking forward to the new year. While the print magazine industry is taking its knocks, we are planning further expansion. Thanks to your support, we will again publish 13 issues — that is one every four weeks. Due to the more-than-monthly frequency, we are changing the issue code from monthly to numerical. So this is issue #305. You can buy American Iron Magazine in stores, by subscription (and gift subscription, hint, hint), and in digital delivery worldwide.

In addition to American Iron Magazine, we will publish nine issues of Motorcycle Bagger, and in response to your requests, we are bringing back our all-tech Harley magazine, American Iron Garage, with two issues slated for 2014. Due to the low frequency, American Iron Garage will be available in stores and in digital delivery, but not by subscription.

Please send us photos of your home builds for possible publication to and mention AI Garage in the subject line.



History Lost

Anyone remotely aware of american motorcycle racing history knows the name Kretz. Ed “Iron Man” Kretz won the first Laconia National, the first Daytona National, and the last Savannah National races on his Indian Sport Scout. His son, also named Ed, was also a competitive racer who won the prestigious Peoria TT. I first met father and son in Daytona when I interviewed them for the cover story of Old Bike Journal in 1991. I kept in touch with them over the years and felt a bright light in America’s motorcycle history went out when Ed Senior passed in 1996. I looked forward to spending time with Ed Junior at the annual Indian breakfast and at Doc Batsleer’s party every March in Daytona. I am sad to report that he passed a few months ago at the age of 81.

I’ve been publishing motorcycle magazines since 1989 and riding for many years before that. In that time, I have been fortunate enough to meet many great men and women in our sport. Each year, we lose a few more motorcycle legends and innovators; we also lose their amazing stories. If you know any longtime motorcycle riders, racers, or builders, please consider capturing these stories now, while we can. You can use your cellphone with video recording abilities, tape recorder, or an inexpensive video camera.

On this very subject, there is a new documentary from Hollywood professionals called Why We Ride. I was honored to be interviewed for it and was blown away by the trailer. I look forward to seeing it soon and recommend checking it out for yourself.

Ride safe, ride smart, have fun.



This article originally appeared in Issue #305, published in January 2014. For back issues of this or any other editoin of American Iron Magazine, visit

Click here to subscribe to the PRINT MAGAZINE

Click here to subscribe to the DIGITAL edition

Buzz Kanter’s column “Shifting Gears” appears monthly in American Iron Magazine

Motorcycle News: EBR New 2014 American Streetbike From Erik Buell

Erik Buell Racing (EBR) announced that a new sportbike is being unveiled today.

New 2014 EBR Street Motorcycle From Erik Buell

New 2014 EBR Street Motorcycle From Erik Buell

The new, street-legal high performance motorcycle carries EBR’s model designation 1190RX and is a direct descendant of EBR’s race-bred limited edition 1190RS Super Bike. While the 1190RX shares its sibling’s 1190cc engine and many of EBR’s exclusive performance and handling-enhancing features, it is a new design created to tame the wildest roads and rouse the most demanding riders.

“This is the culmination of decades of dedication, innovation and teamwork,” said EBR founder Erik Buell. “We have been working to create a pure rider’s machine and a true world brand. From the heartland and the heart of America, these are extraordinary motorcycles that discerning riders everywhere will be passionate to own.”

The EBR 1190RX is a direct descendant of EBR’s race-bred limited edition 1190RS Super Bike with a new design. The EBR 1190RX has a liquid cooled, V-twin, four stroke 1190cc motor producing 185 HP at 10600 rpms and 101.6 ft-lbs of torque at 8200 rpms. Built for high-end performance, the EBR 1190RX will be a great street-legal motorcycle for the performance-minded enthusiast.

First Erik Buell Motorcycle Racer – RR1000R Classic

Ever wonder what kind of motorcycle Erik Buell built in the very beginning? Well, as a Harley factory suspension and chassis engineer AND ex-roadracer, Erik first built a roadracer powered by a dual carb XR1000 Sportster engine.

Here, thanks to our friends at Bike EXIF, is a brief write up and some cool photos of one of Erik’s first Harley-powered motorcycles – the Buell RR1000R.

This is a beast with a convoluted history. It’s one of just three racing RR1000s produced by Erik Buell before the road version was released in the late 80s. The story starts with the Harley Owners Group, which asked Buell to make a chassis for a race bike using the Harley-Davidson XR engine: the rise in engine capacity from 750 to 1000cc for AMA BoTT racing had made the XR750 uncompetitive against most European high-performance motorcycles. So Buell designed an XR1000-powered bike with racing in mind. It appeared in 1986 and was known as “Lucifer’s Hammer II”, or more formally, the RR1000.

The RR1000 was a very small bike, with a wheelbase of only 136cm and a steering head angle of 25 degrees. It rolled on 16” magnesium wheels and Marzocchi M1R or WP upside-down forks, with the rear suspension placed under the engine. The engine is positioned high and forward, and mounted in the chassis using a ‘Uniplaner’ system designed to isolate the chassis from vibrations. The bike has a dry weight of 180kg, a 55° maximum angle of lean, and a maximum speed recorded at Daytona of about 280kph.

The racer we’re looking at here was in boxes when Roberto Crepaldi of CR&S bought it directly from Erik Buell in 1992. After the parts arrived in Italy, CR&S spent two years restoring the bike and then put it up for auction at Bonhams in 2004. The man who owns it now is Englishman Steve Ledsham, who’s raced this RR1000R at Spa, Mallory Park and Brands Hatch: “I can say it goes, brakes and handles superbly,” he reports. Ledsham is currently undoing some of the CR&S mods and taking the RR1000 back to period race specification. “The forks, wheels, tanks and brakes were sourced in Italy and not Buell supplied,” he notes. Once Ledsham has finished restoring the bike, it’ll be for sale. Any takers?
[Special thanks to Damian McFadden for the images.]

Engine: XR1000-based engine with cutaway timing case giving access to the oil pump (high delivery type) and later primary cases which are better for racing (narrower). The crankcases have been strengthened in the usual places. The crankshaft has been reworked and now has race connecting rods from Carrillo.
XR cylinder heads have been reworked with twin plugs, ported with bigger titanium valves angled at 60 degrees and operated by roller cam followers, pushrods and rocker arms. Gases are supplied by two 40mm Mikuni flat slide carburettors. The gases are carried away by a Buell “works” exhaust system.

Each cylinder barrel has been lightened and a “Gilardoni” forged piston fitted (intended for a Ducati). The motor has a displacement of 997.10 cc. with 81mm bore X 96.80mm stroke, and four Storz camshafts with eccentric adjustment. Gearbox is standard but carefully assembled. A modified XR clutch and chain primary are fitted. The engine running on race fuel (115 octane) produces 94HP, with incredible delivery due to an almost flat torque curve.
Chassis: Buell RR1000 chassis none VIN and preproduction. The rear swing arm is of the type designed by Erik Buell for the Pirelli radial tyre in 1986. It’s approximately 50mm longer than the road RR1000 swing arm. Forks are very special 42 mm upside-down Ohlins: these are the rare early type used by many of the GP and WSB teams in the late 80s. Rear shock is Ohlins fully adjustable.
Other Chassis Parts: The fairing was made of composite material especially for this RR1000. The fuel tank is handmade and alloy, produced by Giancarlo Berti. The engine oil tank was also made specifically and placed under the saddle, while the original version was positioned at the front under the engine.
All linkages, fittings and brackets are handmade for this bike.

Bike EXIF supplies a daily dose of cafe racers, custom motorcycles and bobbers. If you like classic Harley street and racebikes, check out Classic American Iron Magazine.

AMA Motorcycle Hall of Fame Breakfast – Erik Buell

What a well kept secret the AMA Hall of Fame breakfast is. Where else can you meet and have breakfast with a couple of dozen AMA Motorcycle Hall of Famers during the madness of Daytona Bike Week.

Every year the AMA holds this breakfast in Daytona during Bike Week and I am surprised at how few people are even aware of this fund raising event open to the public. This year it was held on Friday at the swanky 500 Club facility in the infield of the Daytona International Speedway track. The guest speaker was Erik Buell who gave a wonderful recounting of his history with motorcycles, racing and Harley-Davidson. He also unveiled his stunning and technologically leading new street motorcycle. It is limited to a 100 bike production worldwide.

Erik Buell and New Motorcycle At AMA Hall of Fame Breakfast

In addition to Erik there were many other famous people in attendance, some of which include Jack Penton, Mike Corbin, Cris Somer-Simmons,  Don Emde, Mike and Margret Wilson, and many, many more. I am honored to be a member of the AMA motorcycle Hall of Fame as the publisher of American Iron Harley Magazine, Motorcycle Bagger Harley magazine and RoadBike motorcycle cruiser magazine.

Erik Buell At Daytona Motorcycle Hall of Fame Breakfast

Erik Buell at Daytona International Speedway in 2009

The Motorcycle Hall of Fame Museum is pleased to announce that motorcycle manufacturer Erik Buell will be the featured guest at its annual Breakfast at Daytona fundraiser, set for the Friday of Bike Week, March 11, at an all-new location inside the Daytona 500 Club in the infield of Daytona International Speedway.

Buell, a Hall of Famer and the innovative engineer who turned his love of roadracing and high-performance motorcycles into the American sportbike company that bore his name, will take the stage at the Hall of Fame fund-raising event to talk about motorcycles, his years running his company and what the future holds for one of America’s most free-thinking bike-builders. Whether you’re a fan of motorcycle history or modern motorcycle mastery, Buell’s perspective on the past 20 years promises to make the 23rd annual edition of the breakfast a one-of-a-kind event.

“Erik Buell is a Hall of Famer not only for his innovative and dogged pursuit of motorcycling excellence, but also because the bikes he built were evocative and impressive enough to earn one of the most passionate fan bases in all of motorcycling,” said Jeff Heininger, chairman of the American Motorcycle Heritage Foundation that is responsible for raising funds for the Hall of Fame, which is on the campus of the American Motorcyclist Association in Pickerington, Ohio. “Few people have Erik’s perspective on the parts of America’s motorcycle history that are still being written today, and I, for one, can’t wait to hear what he has to say.

Buell says he’s been busy in the last year with his Erik Buell Racing company, but he’s keeping his eye on even bigger things.

“For me, motorcycling has always been about the journey, about the people, about the ideas behind the machines, and it will be great to connect with enthusiasts at the Motorcycle Hall of Fame Breakfast at Daytona fundraiser,” Buell said. “And who knows? I may have a surprise or two to announce by then.”

The Breakfast at Daytona will take place on March 11 in the main level of the Daytona 500 Club inside the Daytona International Speedway. The event also includes a silent auction of unique items related to the Hall of Fame, and an autograph session with Buell and other Motorcycle Hall of Famers.

Tickets are available for $75. All proceeds support the Motorcycle Hall of Fame. For more info or to register, please call (614) 856-2222, ext. 1234, or visit