Harley-Davidson Roars into Ryder, N.D., To Transform Entire Town into Motorcycle Riders

City to Change Name to “Riders,” Drives to Become First Fully Motorcycle Licensed Town in America Ryder, N.D. was established in 1906, but in 2017, Harley-Davidson will offer the entire town – population 84 – the opportunity to learn to ride, and become licensed motorcycle riders. Harley-Davidson will ride into Ryder Saturday, June 3 with […]

American Iron News Harley Offers Rebates To Sell 2016 Motorcycles

Reuters is reporting that “Harley-Davidson has taken the rare step of offering rebates on its 2016 motorcycles to U.S. dealers as an incentive for them to shift a backlog that has restricted sales of its latest models.” The report is based on statements from three anonymous Harley dealers and two unnamed analysts. The rebate is […]

2017 FLTRXS Road Glide Special Review

by Dain Gingerellli I was highballing north on US 395 along california’s Sierra Nevada Mountains, the Harley’s cruise control doing most of the work, when the slow-moving tractor-trailer up ahead forced me to reduce speed. I should point out, too, that this was no ordinary Harley-Davidson. I was riding a 2017 FLTRXS Road Glide Special, […]

2017 American Flat Track – Georgia Short Track

The Flat Track circuit heads to Georgia this weekend, March 25, for the follow-up to the historic races at the Daytona TT. The race is being held at the Dixie Speedway, in Woodstock, GA. Jared Mees (No. 9 Indian Motorcycle Rogers Racing Scout FTR750) looks to maintain momentum, building on his success after taking the top position […]

Harley Expands Street Line, Launches 2017 Street Rod

Ah, so here we are again. Harley-Davidson, with its century-old heritage and wisdom, needs to sink its hooks into another generation of  young riders, thus bolstering the future of the brand by banking on customer loyalty, the bravado of the Bar and Shield, the familial feeling among Harley riders, and remaining the perennial cool kid on […]

Mark Potter’s Man Cave

This edition of My Garage appeared in the Summer 2016 issue of American Iron Garage. Back issues of  American Iron Magazine and American Iron Garage are available at Greaserag.com. Kick back and relax, and please try not to drag your jaw on the floor. Welcome to Mark Potter’s home garage, something more of a gearhead […]

2017 Harley-Davidson Breakout First Ride Review Video

The 2017 Breakout delivers a tried-and-true Harley-Davidson riding experience. Low-slung in a stretched frame, riders straddle a wide tank and reach for the wide drag bars in a punched out riding position. Drop the clutch and there’s an explosion of power, the electronic throttle control dialed and quick to respond. Between the 21” tall front […]

Harley-Davidson Sales, Profits Down in 3Q 2016 Financial Report

Harley-Davidson, Inc. (NYSE:HOG) third quarter 2016 diluted earnings per share decreased 7.2 percent to $0.64 compared to diluted EPS of $0.69 in the same period in 2015. Net income was $114.1 million on consolidated revenue of $1.27 billion compared to net income of $140.3 million on consolidated revenue of $1.32 billion in the third quarter […]

Harley Reportedly Set to Lay Off 200 Employees in the Fall

Reports by The York Daily Record (YRD) and Milwaukee Sentinel Journal state Harley-Davidson is preparing to lay off approximately 200 employees this fall. The cuts come as a Harley adjusts “our production plan to align with 2016 guidance.” That guidance includes a cut in shipment projections to 264,000 to 269,000 motorcycles announced in Harley’s second […]

Harley-Davidson Lowers 2016 Outlook After Second Quarter Report

Harley-Davidson, Inc. (NYSE:HOG) second quarter 2016 diluted earnings per share increased 7.6 percent to $1.55 compared to diluted EPS of $1.44 in the same period in 2015. Net income was $280.4 million on consolidated revenue of $1.86 billion compared to net income of $299.8 million on consolidated revenue of $1.82 billion in last year’s second quarter. Harley-Davidson worldwide retail motorcycle sales in the second quarter […]