Where Are New Harley Riders Coming From?

Sitting at a recent business lunch, one of the men leaned over and confided that, after a couple of decades of not riding, he rented a Harley Road King for a few days. Admitting, that at “close to sixty years old,” those few days on a Harley reminded him of his long ignored passion for motorcycling. He sold his motorcycle decades ago to start a family, then he dealt with increasing job responsibilities, perhaps a cash crunch, then concerns about his young sons wanting to ride, too. This was hardly the first time I’d heard variations on this story.