36th Annual Progressive International Motorcycle Shows 7-City Tour

2016-2017 IMS Schedule

The Progressive International Motorcycle Shows (IMS), the motorsports industry’s most powerful method for engaging qualified buyers, announced show dates for its 36th annual tour. Seven key U.S. markets were selected in partnership with the key OEM and sponsor brands to attract the largest number of powersports enthusiasts, emerging new riders, and the highly desirable under 35 year old audience.

Beginning in November 2016 through February 2017, the tour is supported by 15 of the leading two, three and four wheel vehicle manufacturers, the world class Ultimate Builder Customer Bike Show, Vintage Bike Clubs, and other main show attractions. The seven shows coincide with the launch of the 2017 model year, giving hundreds of thousands of consumers a first look at the new vehicles and the opportunity to evaluate and purchase premier aftermarket parts, accessories and gear.

Tracy Harris, Senior Vice President Powersports Group, UBM: “We’re thrilled to announce the 2016-2017 Progressive International Motorcycle Shows U.S. tour schedule. The dates reflect a strategically chosen roster of cities, with tour stops in the states leading the way for new unit sales nationwide. These 7 IMS stops have proven track records, delivering attendees that are affluent and ready to purchase, engaged with the sport and lifestyle, and influenced by the brands they meet.”

The title sponsor of the 2016-2017 IMS tour is Progressive Insurance, a supporter of the Shows since 2004 and now title sponsor of the tour through 2020. Progressive is the #1 motorcycle insurer and has been serving customers for more than 50 years.

Scott Hall, Motorcycle Product Manager, Progressive Insurance: “We look forward to hitting the road for this tour every year. Our title sponsorship of the Progressive International Motorcycle Shows allows us to interact with passionate riders across the country and show them what Progressive’s all about. In working closely with our partners at UBM and Match Marketing Group we’re able to give motorcycle enthusiasts of all ages a unique, interactive experience that you won’t want to miss.”

The upcoming tour will have an increased focus on motorcycle manufacturers to create an engaging show experience for a wide audience of enthusiasts across the country. Motorcycle riders and powersports fans from coast to coast will have the opportunity to experience hundreds of new street bikes, adventure/dual sports, dirt bikes, cruisers, scooters, ATVs, and more.

Major manufacturers and key supporters tour include brands that have partnered with IMS since the tour launched in 1982. Charter partners on tour include BMW, Harley-Davidson, Honda, Kawasaki, Suzuki and Yamaha who are joined by BRP|Can-Am, Ducati, Indian, KTM, Royal Enfield, Slingshot, Triumph and Victory, among others.

The 2016-2017 Progressive International Motorcycle Shows tour schedule is as follows:
• Long Beach, CA: November 18-20, 2016, Long Beach Convention Center
• New York, NY: December 9-11, 2016, Jacob Javits Convention Center
• Washington D.C.: January 6-8, 2017, Washington Convention Center
• Dallas, TX: January 13-15, 2017, Kay Bailey Hutchison Convention Center
• Cleveland, OH: January 27-29, 2017, I-X Center
• Minneapolis, MN: February 3-5, 2017, Minneapolis Convention Center
• Chicago, IL: February 10-12, 2017, Donald E. Stephens Convention Center

Media Days are scheduled to take place in Long Beach and New York, showcasing the latest new vehicles and product debuts. For more information visit www.motorcycleshows.com

AMA members receive 25 percent ticket discount on Progressive International Motorcycle Shows

PICKERINGTON, Ohio — Want to see the hot trends in motorcycling for 2013 or find out what new models rev you up? What about gear tech and innovative add-ons that you — and your bike — can’t ride without?

You’ll find it all at the Progressive International Motorcycle Shows, where AMA members can save 25 percent on advanced adult one-day general admission tickets.

“We all love to ride, but the next-best thing just might be dreaming about riding, and there’s no better place to do that than surrounded by hundreds of the world’s coolest motorcycles at the Progressive International Motorcycle Shows,” said AMA Director of Marketing and Communications Grant Parsons. “Even better, AMA members can get a special discount on tickets purchased online, one of the many AMA discounts that help our members save money.”

To take advantage of the discount, AMA members should buy their tickets at www.motorcycleshows.com and use the discount code available on the Members Discount Code page at www.americanmotorcyclist.com.

This weekend’s show in Cleveland, Ohio, Jan. 25-27, is followed by Novi, Mich., on Feb. 1-3, Chicago on Feb. 8-10, Indianapolis on Feb. 15-17 before the tour wraps up in Charlotte, N.C., on Feb. 22-24.

New motorcycles and ATVs take center stage at the shows. With hundreds of the latest streetbikes, dirtbikes, cruisers, scooters and ATVs for both new and experienced riders, the world’s largest traveling powersports event gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories.

“There is something for everyone at The Progressive International Motorcycle Shows,” said Brand Director Tigra Tsujikawa. “The Tour offers consumers a chance to check out new models from more than a dozen manufacturers and aftermarket parts and accessories. Additionally, attendees can check out the Podium — an interactive rider’s forum with industry experts, the J&P Custom Bike Show, the Pit Stop Challenge, the MotoGP Experience, the Marketplace for vendors, plus vintage club booths, the XDL Street Jam stunt riders, the Ducati Fashion Show and much more.”

Tsujikawa added: “I invite all AMA members to take advantage of this discount and come out and experience the most exciting two-wheeled event in the nation.”

About the American Motorcyclist Association
Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world’s largest motorcycling rights organization, the AMA advocates for motorcyclists’ interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through the AMA Motorcycle Hall of Fame, the AMA honors the heroes and the heritage of motorcycling for future generations. For more information, please visit www.americanmotorcyclist.com.