The Loss Of Victory

RIDE TO WORK It didn’t make financial sense to keep competing against itself Yes, that headline is meant to be an oxymoron. As of this writing, the announcement that Polaris Industries is winding down the Victory motorcycle brand is just a few days old, and the internet is ablaze with angry owners and armchair CEOs. […]

Everybody Has One

RIDE TO WORK There was a difference of opinion of epic proportions There’s a funny cliché: I hope my widow doesn’t sell my bikes for what I told her I paid for them. And, of course, there are variations on that theme: cars, tools, snowmobiles, rare beer can collections—just fill in the blank. Last weekend […]

Forced Integration

RIDE TO WORK This is where you learn that FedEx is your friend In this issue I’d like to tell you about an important lesson I’ve learned recently. Actually, I learned the lesson long ago, but somehow I keep forgetting it, and life has to give me a refresher course from time to time. Even […]

‘Tis the Season

RIDE TO WORK, By Steve Lita, Editor “…thinking about what will be here before we know it: winter’s icy grip” A few weekends ago was the first weekend I didn’t have to keep the air conditioning on in the house. But, unfortunately, the pendulum seems to have swung pretty fast, as it was only 45 degrees […]