Celebrities, Stunting, & Celebrations Mark Victory Motorcycles 2016 Sturgis Schedule

Motorcycling celebrities, new models, demo rides, custom bikes revealed, performance demonstrations, special owners events Victory Motorcycles has a jam-packed schedule of high octane offerings during the 76th Sturgis Motorcycle Rally, August 8-14, including new-for-2017 motorcycles and demo rides, custom bikes and performance demonstrations by Zach Ness, Rick Fairless, Red Bull athlete Aaron Colton and others, […]

‘Grizzly’ Sets World Record on Victory Cross Country Tour

Victory Motorcycles is proud to announce that Swiss endurance rider Urs “Grizzly” Pedraita has achieved a new world record by riding across five continents in less than 120 days aboard his Victory Cross Country Tour. Grizzly covered roughly 47,390 miles in 72 riding days and 13 hours by the time he reached a celebration in his […]

Victory Endurance Rider Grizzly Closes in on World Record Run

After traveling 29,888 miles over 46 days and 15 hours, Swiss endurance rider Urs “Grizzly” Pedraita is well on his way to achieving his quest to set a new world record by circumnavigating six continents in less than 100 riding days aboard his Victory Motorcycles Cross Country Tour. Grizzly recently departed North Cape (Nordkapp) Norway […]

Unfinished Business: Victory & William Dunlop Ready for Isle of Man SES TT Zero

William has been having great road racing results all season and the 30-year-old is making his ambition very clear for this year’s Isle of Man TT; he’s looking for a win, in particular on-board the all-new electric Victory RR. “I’m very happy that Victory has decided to return to the TT,” said William, who was […]

Victory Launches “The Road Home Challenge” for Veterans

Victory Motorcycles invites everyone to take “The Road Home Challenge” and make a contribution to Iraq and Afghanistan Veterans of America (IAVA), an organization committed to providing support and resources to the newest generation of U.S. military veterans. The goal of The Road Home Challenge is to raise $100,000 for IAVA by the end of […]

Grizzly Keeps Grinding on Record-Breaking Run Aboard Cross Country Tour

Swiss endurance rider Urs “Grizzly” Pedraita is 25 riding days and 16,932 miles into his quest to set a new world record by circumnavigating six continents in less than 100 riding days aboard his Victory Motorcycles Cross Country Tour. Grizzly rode away from Daytona International Speedway on March 11 flanked by hundreds of owners of […]

Victory Motorcycles’ Octane Hits TV, Will Drag Mustang on Velocity’s ‘Car Fix’

The essential “how-to” automotive television program swings a leg over the Modern American Musclebike The World Record holding 2017 Victory Motorcycles Octane is set to make its television debut Saturday, April 30, at 10 a.m. CT / 11 a.m. ET, in the season premiere of Velocity’s Car Fix, the essential “how to” automotive series that […]

Indian Sales Up, Overall Sales Down in Polaris Industries 2016 Q1 Report

Polaris Industries posted its financial report for the first fiscal quarter of 2016. Sales are down five percent in Q1 2016 compared to year-ago totals, down to $983 million from $1,033.3 million in 2015. Net Income took a bigger hit, down 47 percent at $46.9 million, or $0.71 per diluted share, compared to 2015 Q1 […]

Grizzly in Australia, on Track to Break World Record on Victory Daytona ONE

Grizzly has completed the third stage of his round the world trip and is on track to break the world record. The Swiss rider swiftly rode through the Americas in just 19 days. His final goal is to go around the world in just 100 days on a modified Cross Country that he has named […]

Riding Victory and Flipping ‘Cakes for Clack

I remember the day like it was yesterday. We sat around a scorching hot griddle, a band of hungry motojournalists huddled like boy scouts around a campfire making S’mores. We poured buckwheat batter onto the sizzling surface, sprinkled in bananas and blueberries, flipped pancakes on our plates and feasted like kings. We shared in the […]