Big Dog News

Big Dog promotes new management and expands to Europe

Big Dog Motorcycles announced today the appointment of several management promotions. To better serve its customer base of over 70 U.S. dealers, and rapidly expanding dealer network in international markets, Matt Moore has been promoted to the new position of Director of Sales. Michaell Simmons has been promoted to Director of Supply Chain management, and Shane Doty has been promoted to Director of Technical Support. Sheldon Coleman, Big Dog’s CEO, stated, “I am excited to promote and fully support the internal advancement of our dedicated employees. Our leadership staff is very strong. These individuals bring many years of experience in their fields and are the right people to provide the best possible service to our valuable customers and suppliers.”

Big Dog Motorcycles® announced today the launch of its acclaimed motorcycle line into the European market. In conjunction with its recently appointed European distributor, Legend Motorcycle Group, four Big Dog Motorcycle models have now passed all required certification tests for distribution in the European Union.

Sheldon Coleman showed obvious excitement during the announcement. “European distribution has been a goal of ours for several years, but we have been very selective as to the perfect partner to make this a reality. Legend Motorcycle Group has been the ideal ally in every phase of the process”, Coleman stated. “They understand the European market, they provide exceptional customer service and they share our passion for our products”, he continued.

Legends Motorcycle Group GCV, with headquarters and warehousing in Belgium, will be distributing four of Big Dog’s most popular models: the company’s leading selling bike, the chopper-styled K-9; the heavily acclaimed long-and-low Wolf; the stylized Pitbull; and the fun-riding high-style Coyote.

While completing the certification process, Legends has been signing dealers throughout the European Union. Seven dealerships (located in Germany, France, Italy, Austria, Portugal, and Luxemburg) are under contract and are receiving their initial Big Dog shipments. Many additional dealers are in the pipeline. Regular updates on European dealer openings are available at