Harley-Davidson Rides to Sturgis Rally

MILWAUKEE, WI – June 24, 2010 – (Motor Sports Newswire) – Harley-Davidson will share the road with its customers this summer when Motor Company executives and employees enjoy the ride from the Harley-Davidson Museum in Milwaukee to Sturgis, S.D. for the 70th Annual Sturgis Motorcycle Rally.

The Harley-Davidson Ride to Sturgis starts in Milwaukee with Bike Night at the Harley-Davidson Museum on Thursday, August 5 then journeys through the heart of the Midwest and Black Hills stopping at eight Harley-Davidson dealerships and landing in Sturgis on Tuesday, August 10.

Harley-Davidson executives scheduled to ride from Milwaukee to Sturgis include CEO Keith Wandell, President and COO Matt Levatich, SVP and Chief Styling Officer Willie G. Davidson, Vice President of the Harley-Davidson Museum Bill Davidson and SVP and Chief Marketing Officer Mark-Hans Richer. Harley-Davidson riders and customers are welcome to join the ride and relax with the groups at various stops and dealer events.

“We’ve enjoyed riding many miles with our customers over the years,” said Bill Davidson. “Riding from the Harley-Davidson Museum in our hometown of Milwaukee to Sturgis in the heart of the beautiful Black Hills of South Dakota continues a tremendous tradition while giving us the chance to meet new friends along the way.”

The schedule (subject to change) of events for the Harley-Davidson Ride to Sturgis is as follows:

Thursday, August 5: 5:45 p.m. – Bike Night at the Harley-Davidson Museum in Milwaukee
Friday, August 6: 7:30 a.m. – Riders pancake breakfast and depart from Harley-Davidson Museum
10 a.m. – Capital City Harley-Davidson, Madison, Wis.
2 p.m. – Bala’s Harley-Davidson, Mauston, Wis.
5:45 p.m. – La Crosse Area Harley-Davidson, La Crosse, Wis.

Saturday, August 7: 8:30 a.m. – Rochester Harley-Davidson, Rochester, Minn.
11:15 a.m. – Mankato, Harley-Davidson, Mankato, Minn.
5:30 p.m. – J&L Harley-Davidson, Sioux Falls, S.D.

Sunday, August 8: 3:30 p.m. – Peterson Harley-Davidson, Pierre, S.D.

Monday, August 9: 2:30 p.m. – Black Hills Harley-Davidson, Rapid City, S.D.

Tuesday, August 10: 2 p.m. – Harley-Davidson Motor Company riders arrive in Sturgis with the 10th Annual Dakota Thunder Motorcycle Run followed by a moving veteran’s tribute and B-1 fly-by over Main Street.
In addition to the Ride to Sturgis, Harley-Davidson will be hosting free events at two all-new locations in the heart of Sturgis this year. Visit 3rd and Lazelle streets from Friday, Aug. 6 through Saturday, Aug. 14 for the Harley-Davidson Road Tour featuring the newly released 2011 Harley-Davidson motorcycles, other Harley-Davidson products and H.O.G. members-only pin stop. Demo rides for the 2011 Harley-Davidson motorcycles will be available in Sturgis near Interstate 90 at Exit 30 beginning Saturday, Aug. 7 through Friday, Aug. 13.

For the most up-to-date information on Harley-Davidson events at the 2010 Sturgis Rally, please visit www.h-d.com/sturgis.


  1. Vodka Bill says:

    It would be nice to know if there were specific hotels/motels/campgrounds to accompany the Harley-Davison Motor Company exec’s from our great city of Milwaukee. As a lifelong resident, and lifelong HD enthusiast and supporter finding a means to accompany them on the ride to Sturgis would be the ride of a lifetime. Although the dealerships are listed, it would help to know if there were specific hotels/motels and their accomodations so that others from Harley City (I never considered us to be Brew City – we are HD, HD is Milwaukee) could find appropriate lodging along the way.

  2. Anyone going from South Florida? “Palm Beaches”

  3. Steve Richmond says:

    Been reading and hearing a lot of talk from motorcyclist who own Japanese cruisers.
    This is for those bikers that just don’t get it.

    If you where to take a vintage Harley Davidson and drop it off at Chip Foose’s famous custom shop and have
    him work his magic on the bike, the end project would be a modern day Harley.
    Mr. Foose would make, and use whatever parts he had available. Some foreign parts would be used to cut cost
    or because domestic supply is unavailable due to our government regulations.
    What the Motor Company has accomplished is a reliable machine with American nostalgia. Truly amazing.
    The Japanese reverse engineer many American, and others, products to this day.
    I admire the old school V-Max, GSXR’s, VFR’s, M 109R, FZ1, Concours 14 and many other Japanese motorbikes.
    But to clone the Heritage Softail Classic or the Street Glide to name a few, is pathetically shameful.
    Ducati, BMW, Triumph, Moto-Guzzi, etc.. do not build HD replicas. These companies and their bike’s have soul.
    Yamaha does not even put their name on the tank, they badge them “STAR”. Shouldn’t they be named “ZERO”.
    I have owned many different bikes in my day, but never a fake. Imagine an almost identical 1955 convertible Chevy
    Bel Air Sport Coupe made today by Toyota. (W.T.F.). Toyota manufactures excellent automobiles. Now drive that
    car to a ROD event. It would be lifted 120 feet from a 700T crane and dropped in the campsite bonfire. Folks would
    gather around enjoying it burn for days, getting their picture taken next to the piece and stoking the flames. No
    worries, the proceeds made from selling the fire wood will pay for your fraud. Thanks for the party.
    I would enjoy watching a ZERO Stratameritrain bagger dropped from the sky. If you ride a Mitsubishi Wide Glide
    you deserve all the headaches you will always receive. Enjoy the ride.
    -Steve Richmond

  4. RidinWind says:

    This is great – I’ll bet there will be several groups riding to Sturgis together – I’ll be there next week.