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Looking Back at Mobil 1’s Iron in the Hills Ahead of American Iron’s Best of the Beach Daytona Show

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Looking Back at Mobil 1’s Iron in the Hills Ahead of American Iron’s Best of the Beach Daytona Show


This story appeared in the Issue #368 of American Iron Magazine available here. We’re sharing it now as a prelude to American Iron’s Best of the Beach All-Brands Bike show Presented by Mobil 1 Motorcycle Oils, scheduled for March 10 at Destination Daytona Bandstand. We’re proud to partner with Mobil 1 once more for another thrilling bike show. See you in Daytona! 

First Annual American Iron in the Hills
Off to a great start with Mobil 1
by Tony Frey

Most bike rallies now seem to have an abundance of bike shows scheduled for each day of the event. Sturgis arguably has the most. A lot of them are specific to one style or bike model, like baggers or FXRs, and they are primarily held outside of town at the city-like campgrounds, such as the Buffalo Chip, Full Throttle Saloon, or the Beaver Bar. Because of this, our friends at Mobil 1 Motorcycle Oil wanted to promote a show in the actual heart of the city, so they partnered with American Iron Magazine to hold the inaugural American Iron in the Hills at O’Reilly’s Auto Parts store on Lazelle St. American Iron in the Hills bike show is designed to promote hardworking bike owners and their everyday riders, not just pro builders. The rules were pretty straightforward: All bikes had to be American-made and ridden to the show. Prizes were tickets to concerts in the area during the rally, and the grand prize for Best of Show, a feature in American Iron Magazine.

To kick off the event, Mobil 1 held a party at O’Reilly’s the night before the show to meet the American Iron team and learn how Mobil 1 oil will benefit riders and their bikes. Everyone was treated to a catered dinner and received T-shirts and other promotional items, including commemorative coins. That preparty revealed to us that the word was out—there’s a new show in town. Hopefully that meant attendance would be better than expected.

The day of the event was beautiful, and the forecast called for the nice weather to hold up for the entire event.

Bikes started rolling in before we could set up. There were all kinds of bikes, from old-school Shovelheads to full-blown, ground-up customs. Famous Dave’s BBQ and the local radio station were on hand all day feeding and entertaining the crowd. Mobil 1 promoted its product all day and handed out T-shirts, bandanas, pins, and stickers. All the bikes entered were capable of taking home the top honors. There was about a 50/50 mix of show bikes and everyday riders, with builders Barnyard Baggers, Evil Iron Customs, Xotic Customs, Rods & Rides Motorcycles Company, and others vying for a chance to win a feature in the pages of AIM.

Once the bikes showed up, we decided on the classes: Old School, Softail, Bagger, and Custom. The Best of Show went to T.D. Ward’s custom-frame Panhead that rolled in on dual 26″ wheels. All in all, it was a great show, and we are talking about doing American Iron at the Beach in Daytona during 2019’sBike Week. Follow us on Facebook, Instagram, and Twitter for all announcements.


Old School Class

Winner          Sharna Sernowski, 1974 Shovelhead

Runner Up    Grant Slobodzian, custom Shovelhead


Softail Class

Winner          Mark Smith, 2010 Softail

Runner Up    Derek Spitsnogle, Softail Knucklehead


Bagger Class

Winner          Donn Oglevie, flame-throwing 2013 Road King

Runner Up    Todd Simpkinson, 2015 Road King


Custom Class

Winner          TD Ward, boardtrack Panhead

Runner Up    TD Ward, ground-up boardtrack Shovelhead