Motorcycle Magazines — Still Cheaper Than A Latte

SHIFTING GEARS by Buzz Kanter

SHIFTING GEARS by Buzz Kanter

SHIFTING GEARS, by Buzz Kanter, Publisher

I’m often asked how we decide which articles to publish in this magazine. Non-riders I talk with are amazed that there are enough motorcycle topics for us to fill a magazine this size every four weeks (we publish 13 issues of American Iron Magazine a year) without running out of material. Many riders often request that we publish articles that are of specific interest to them: like only baggers, Softails, Panheads, or whatever they’re into.

In general, here’s the procedure that Chris Maida (the hardest working editor in our business) and I follow on what seems like a weekly basis. As an enthusiast magazine, our job is to educate and entertain you with informative articles in every issue. Because our 100,000-plus readers’ interests cover a broad spectrum of American motor­cycle-related topics, we spread our coverage as widely as possible to give real value to all readers.

Every issue offers American motorcycles. There are new reviews and as many different types of customs as we can fit; you’ll find everything from backyard builds to pro-built customs, plus at least one classic American bike. Those full-feature articles are joined by a list of departments that include three favorites: Reader’s Ride, Snaps, and Letters. And as you’ve probably noticed, those departments are filled with photos of our readers’ bikes. We love to feature your rides, and we encourage you to send your photos to [email protected] and [email protected] so that you can be part of our magazine family.

American Iron Magazine is also filled with informative and factual new bike and product reviews, plus tours and event coverage. Chris then puts together an assortment of tech and how-to articles for our readers, from novice to skilled mechanic, to complete the editorial package.

Our subtitle has been “For People Who Love Harley-Davidsons” since 1989, and most of our editorial is Harley-specific. But we add Indian, Victory, and other American motorcycles because our readers have asked for that.

If you have specific ideas on how we can make American Iron Magazine a better package or if you have comments, please pass them along at [email protected] We’d like to hear from you.

In addition to American Iron Magazine, we also publish American Iron Garage, a tech and DIY publication. AIG has no tours, events, or new bike reviews — just real-world tech, do-it-yourself installs, and homebuilt customs. These issues are available on the newsstand or through the mail from GreaseRag.com.

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How do you get American Iron Magazine? We’d like to thank all of our loyal readers for your on-going support in keeping us the best-selling magazine in our field. We work hard to get the best possible product to as many stores as we can. Yet the cost of doing business in the traditional single-copy industry continues to climb, and I don’t see this changing for the better any time soon.

I won’t go into the details here, but I suspect it’s going to become increasingly difficult to find magazines on your local newsstands. With that in mind, I encourage you to subscribe (in print, call 877/693-3572, or digital delivery at Zinio.com) to American Iron Magazine for yourself and as gifts for your riding buddies.

It’s up to you if you want to pay $7 per issue on the newsstand or $2 per issue through a subscription. In fact, you can buy a subscription for yourself and for two friends for less than buying one year’s worth on the newsstand. Something to consider. Regardless of how you buy American Iron Magazine, all of us here appreciate your support.

Ride safe, ride smart, have fun.

Buzz

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