Three Decades and Counting

SHIFTING GEARS, by Buzz Kanter, Publisher American Iron Magazine was created for riders more interested in the tin and not the skin It’s hard for me to believe, but 1989 was 30 years ago. The Berlin Wall came down, the World Wide Web was invented, the first episode of The Simpsons aired on TV, and […]

30 Years On

SHIFTING GEARS, by Buzz Kanter, Publisher In 1989, when American Iron Magazine was launched, you could buy a new Harley FXR or Sportster for a few thousand dollars This is my last column in our 29th year of publication. That’s because our next issue marks the start of American Iron Magazine’s third decade in publication. […]

Harley-Davidson Sales Drop Again in 2018

Harley-Davidson yesterday reported another sales decline for 2018, adding more pressure on the new motorcycle models HOG has announced but not yet released. In 2019, Harley expects to sell between 217,000 and 222,000 motorcycles worldwide – less than the 229,000 motorcycles sold in 2018. This includes a 10% drop in the domestic US market sales. […]

Motorcycle Buy and Hold or Sample and Sell?

SHIFTING GEARS, by Buzz Kanter, Publisher If that was mine, I’d love it forever and never sell it I feel so lucky to have owned and enjoyed so many great motorcycles in my life. I never won a lottery to pay for them, and I don’t have a motorcycle museum to store them. So, I […]

All-American Motorcycle Races

SHIFTING GEARS, by Buzz Kanter, Publisher Riders hard on the throttle, going sideways through the turns, inches away from each other at insane speeds Name an all-American form of motorcycle racing that has historically pitted Harley-Davidson against Indian. While some could make a case for drag racing, I have in mind flat track motorcycle racing, […]

Global Shift at Harley-Davidson

SHIFTING GEARS, by Buzz Kanter, Publisher For decades, Harley has been highly secretive 
about future products I feel fortunate to have enjoyed working with so many good people at Harley-Davidson since 1991. Even as a total outsider on its management and strategy decisions, I feel I’ve been watching and analyzing its moves from a pretty […]

Looking Forward

SHIFTING GEARS, by Buzz Kanter, Publisher Evolution Is More Than Just A Harley Engine! Enough already! I am a reasonable guy, but I’m getting tired of hearing that print is dead and that the motorcycle industry is doomed. The fact that you and tens of thousands of other people are paying real money to read […]

Video: 2020 Harley-Davidson LiveWire Reveal & Walk Around

Harley-Davidson’s First-Ever Electric Motorcycle Buzz checks in from Milwaukee as he attends the Harley-Davidson 115th Anniversary party! And he’s got a live and in-person look at the 2020 LiveWire (due out next year), Harley’s introduction into the electric motorcycle segment. Check out the video and let us know what you think about Harley’s final product, […]

Harley-Davidson Announces New 2019 FXDR

New Power Cruiser Offers Racing Style and Performance The FXDR 114 is a power cruiser that brings a new level of performance to the Harley-Davidson lineup. The FXDR 114 combines the power of the Milwaukee-Eight 114 engine with weight-saving aluminum and composite components, including a new aluminum swingarm (10.2 pounds lighter), aluminum subframe, lightweight wheels, and […]

Message From Harley-Davidson CEO Matt Levatich

Today, however, we at Harley-Davidson unfortunately find ourselves in the center of a heated political conversation about fair trade.