Safety Skills: Don’t Stare

The more we look ahead and consider a possible conflict, the better we are able to avoid it by Don Gomo Ever notice that more often than not, things our parents used to tell us when we were kids seem to come full circle, and we wind up saying the same things? Some we found […]

Beach Bound

Daytona may turn into a Willy Wonka Golden Ticket opportunity As you read this we are all planning our yearly migration to the warmer climate of central Florida and packing our bikes for Daytona Bike Week. But, as I write this, before I came to the office this morning, I had to clear an inch […]

Putting Actions Into Words

…find out what’s going on around the industry to further our cause I know what you’re thinking: Steve got the headline wrong. Usually it’s the other way around, right? While usually true, that’s not the case this time around. Let me explain. Increasing ridership are the buzzwords of the day, and Harley-Davidson’s plan to add […]

Making An Electrical Connection

Why isn’t the classic feet-forward, low-seat chassis layout of typical American cruisers being utilized? At the time of this writing, Tesla’s Elon Musk had just unveiled his latest creation and unleashed it to the public: the Tesla Roadster. While out of reach to the masses, it has captured the attention of many a gearhead with […]

Tradition Revival

I mean, who doesn’t have a desk drawer full of pins? It’s all the rage these days. From the huge OEM manufacturers that produce the bikes to the dealerships that sell the bikes to the magazine staff that writes about the bikes, everyone is trying to figure out how to increase motorcycle ridership. Everyone online […]