Technology Bewilderment

RIDE TO WORK by Steve Lita, Editor …tech that you might see on the next bike you go shopping for… Things are moving fast. Just returned from the 2020 Harley-Davidson LiveWire press launch in Portland, Oregon (check out my full review starting on page 32). I mean, I just returned! The timing of this story was […]

Present Arms!

RIDE TO WORK by Steve Lita, Editor …there seemed to be much more appreciation and remembrance during this time than I can remember? I conducted a little research while writing this column. The search results for the term salute produced countless pages of information and no less than 9,500 words describing salutes on Wikipedia. Well, we […]

Deal or no Deal!

RIDE TO WORK by Steve Lita, Editor You really don’t have a clue how to market this item, do you? Perhaps you’ve been watching too many home makeover shows and are currently trying to figure out how to secure shiplap to your under-a-rock abode. But in case you didn’t know, American Iron Magazine is one of […]

Big Wheel Keep on Turning

RIDE TO WORK by Steve Lita, Editor …it was a wise-man-atop-the-mountain moment for me You know the song lyric, I’m sure, but the title of the tune is not Big Wheel. The actual title is Proud Mary, in reference to a riverboat. It was written by John Fogerty and first performed by his band Creedence Clearwater […]

Six Days On The Road

RIDE TO WORK by Steve Lita, Editor …anyone who’s spent any extended length of time on the road can sympathize… Daytona Bike Week 2019 is a fresh memory in my mind. You may be reading this in late April, but as of this writing, Bike Week is still going full swing. I couldn’t stay for the […]

Supply and Demand

RIDE TO WORK by Steve Lita, Editor …something all-new, futuristic, high-tech but on a burrito-lunch budge Times are a-changin’. Are you ready? Or perhaps I should write: Times are a-chargin’. Subtle difference there. I’m referring to vehicle charging, as in charging your bike’s battery overnight for a commute the next morning. And I’m not talking about […]

Tell Me Something I Don’t Know

RIDE TO WORK by Steve Lita, Editor …you don’t have to look too hard to notice the difference riding a motorcycle makes I recently received an e-mail from Harley-Davidson media relations department with the following in the subject line: RIDING A MOTORCYCLE IMPROVED METRICS OF FOCUS AND DECREASED STRESS BIOMARKERS, ACCORDING TO A NEW NEUROBIOLOGICAL STUDY. […]

The Balance of Power

RIDE TO WORK by Steve Lita, Editor …this was not a protest or boycott announcement of any sort Much to the delight of many a motorcycle racing fan, the American Flat Track (AFT) series has been on fire. In the past few years, we’ve seen steady growth in popularity, attendance, and viewership. Isn’t it great to […]

’Tis The Season, Part II

RIDE TO WORK by Steve Lita, Editor He who travels the most crooked road to get there wins In a continuation of the theme I started in last month’s column, once again I use this forum to lament the dreary winter season. This issue goes on sale January 8, 2019. Even the southern states are feeling […]

Tis The Season

RIDE TO WORK by Steve Lita, Editor This is a great time to get into bikes! Reading the headline, you might have thought I’m writing about the all-too-fast-approaching holiday season. Ah…standing in lines at the cash register, battling the shopping mall traffic jams, stampeding shoppers, the fighting in the aisles over the last Black Friday deal […]