Can Harley & Tesla Develop A Great Electric Motorcycle?

Harley Davidson has underestimated the potential of Project LiveWire and needs to pursue strategic partnerships to succeed in the market. Excerpts from an article at http://iveybusinessreview.ca For 111 years, Harley-Davidson has sold a story of freedom and independence. It built a brand that connected with the youthful rebellion of a generation and has become entrenched […]