V-Twin Expo Goes Under as Annual Tradeshow Gets Cancelled

After a 17-year run, the Cincinnati V-Twin Expo has been cancelled.

After a 17-year run, the Cincinnati V-Twin Expo has been cancelled.

A notice has been posted on the V-Twin Expo website stating that the trade and industry show has been cancelled. Founded in 2000 by Jim Betlach, the Cincinnati V-Twin Expo was the only tradeshow that specifically targeted the cruiser and custom motorcycle industries. Held in February, it gave a peek at the latest products before the kickoff of the riding season. During its hey-day the show filled the expansive convention hall of the Duke Energy Center, displays spilling out into the hallways and even into conference rooms upstairs. Company CEO’s and business leaders held seminars and panel discussions, sharing their knowledge in open conversations about new products and trends. Industry leaders and innovative products of the year were singled out for honors at the awards banquet. It was a great place for both networking and meeting friends, from business dinners at Campanellos to late night rendezvous’ at O’Malleys in the Alley.

But the show has been struggling the last few years. The number of vendors has steadily declined, a trifecta of tightening budgets in a struggling industry, higher vendor fees, and competing trade shows held around the same time contributing to its demise. The shows primary benefactor, Easyriders, has had its own struggles as Paisano Publications announced back in April it was putting the storied biker rag on the auction block.

I personally have a lot of great memories from the Cincinnati V-Twin Expo and am sad to see it go because it was the only show that truly catered specifically to the V-Twin crowd. It was a fun 17 year run. The V-Twin Expo announcement is below.

Notice of Cancellation

2018 V-Twin Expo in Cincinnati is being cancelled due to factors beyond our control, which ultimately impact the overall event quality.

We’re proud to say the V-Twin Expo delivered a world-class trade show year after year and helped reignite the industry’s only v-twin focused trade show.

We want to take this time to thank you for your on-going support over the years.